Book your Physique Design Diagnostic ($99) → [https://kahunas.io/coach/payment/link/06e54588-d733-47d3-ab03-b75a30e14380/08e32476-3a7e-4946-947b-25755d8bff9d]If you can't lose weight in your late 30s or 40s no matter what you try, you're not broken—and you're not "just getting older." In this episode, I break down the 5 myths keeping you stuck, why the strategies that worked in your 20s stop working in perimenopause, and what to do differently starting now.I'm LaToya Loren Price, MSN, APRN, FNP-C—board-certified nurse practitioner and physique coach specializing in fat loss, muscle building, and body recomposition for women navigating perimenopause. Most women come to me eating less, doing more cardio, and watching the scale refuse to move for 3–5 years. The problem isn't effort. It's strategy. And your strategy has to match a body that's changing.What You'll Learn:Myth 1: "I need to eat less"Why chronic undereating downregulates your metabolism and costs you the muscle that keeps it running.Myth 2: "I need more cardio"Why too much cardio spikes cortisol and signals a perimenopausal body to hold onto fat.Myth 3: "The scale is everything"The progress photos, measurements, and biofeedback markers you should track instead.Myth 4: "I don't have hot flashes, so I'm not in perimenopause"The symptoms most women miss: stubborn weight gain, brain fog, chronic fatigue, 3 a.m. wake-ups, mood changes—as progesterone, testosterone, and estrogen fluctuate.Myth 5: "I need intermittent fasting"Why regular fueling beats fasting once your hormones shift.This episode is for the woman who's done guessing and ready to work with a coach who's clinically informed—not just fitness informed.TIMESTAMPS:0:00 Why Your 20s Strategy Stops Working in Your Late 30s and 40s1:30 Myth 1: "I Need to Eat Less" & The Metabolism Furnace5:00 Myth 2: "I Need More Cardio" — Cortisol & Perimenopause8:30 Myth 3: The Scale Is Your Only Measure of Progress11:00 Myth 4: No Hot Flashes ≠ You're Not in Perimenopause15:00 The Perimenopause Symptoms Most Women Miss17:00 Myth 5: Intermittent Fasting for Weight Loss19:00 Book Your Physique Design Diagnostic20:00 Next Episode: The Strategy Shifts That Actually WorkMedical Note: These symptoms can also point to thyroid issues or iron deficiency. Get a proper medical evaluation rather than self-diagnosing.Ready to know exactly which protocol your body needs? Book your Physique Design Diagnostic at the link above. It's a comprehensive assessment of your training, nutrition, recovery, hormonal health, and lifestyle—and you walk away with a personalized 4-week execution map. 30-minute intake + 45-minute strategy session.Subscribe to Body, Presence, and Power so you never miss an episode. Watch the next one, where I break down the exact training, nutrition, and recovery shifts that work once you understand perimenopause.

Book your Physique Design Diagnostic ($99) → [https://kahunas.io/coach/payment/link/06e54588-d733-47d3-ab03-b75a30e14380/08e32476-3a7e-4946-947b-25755d8bff9d]

I went from 40% body fat to 25% in my late 30s—and that body transformation became the foundation for everything else in my life. If you're a woman in your late 30s or 40s navigating perimenopause, fat loss, muscle building, or body recomposition, this is the full story: the wins, the crash, and what I learned coaching women through the same thing.

I'm LaToya Loren Price, MSN, APRN, FNP-C—board-certified nurse practitioner, competitive physique coach, and national-level bodybuilder. In this episode, I walk you through my real transformation: from rock bottom in 2016, to learning how to lose fat and build muscle without restriction, to stepping on a national bodybuilding stage, to the perimenopause crash that changed how I coach forever.

What You'll Learn:

• How I broke through a fat loss plateau after 18 months of group fitness classes that stopped working
• Why my body finally changed when I started training like a bodybuilder and eating for performance—not restriction
• How body recomposition actually works: losing fat and gaining muscle while the scale barely moves
• The clinical wake-up call that changed everything: testosterone at 9 (normal is 40+), adrenal fatigue, muscle loss, and an early perimenopause diagnosis I didn't see coming
• What perimenopause does to strength training, recovery, and body composition—and how I adjusted my approach

This episode is for the woman who wants more than weight loss. The woman building a business, rebuilding after loss, or reinventing herself—who needs a body that matches the woman she's becoming.

TIMESTAMPS:

0:00 Introduction — My Rock Bottom & Why I'm Sharing This
1:00 Who I Am: Competitive Bodybuilder & Physique Coach
2:00 2016: The DUI That Changed Everything
3:00 Getting Back to the Gym — Body Pump & What I Learned
4:00 My First Online Bodybuilding Competition (2019)
5:02 Lost Only 2 lbs But Dropped From 40% to 25% Body Fat
5:45 Building My First Coaching Business: Remain Ruthless
7:00 What I Learned From My First 18 Months of Coaching
8:00 2021: Lost Myself Again in a Relationship
9:01 The Moment I Said "Hell No, I'm Not Going Backwards"
10:01 Getting Back on Track — 5am Workouts & Why My Weight Wouldn't Budge
11:00 Moving Out & Finally Competing (He Said No. I Said Watch Me.)
12:01 August 2024: Won My First Show, 5th Place at Nationals
13:00 Creating CenterU Wellness — Combining NP + Physique Coaching
14:01 May 2025: Something Was Wrong
15:00 The Hack Squat That Stopped Everything
15:45 My Testosterone Was a 9. Normal Is 40+.
16:00 Perimenopause + Adrenal Fatigue Diagnosis
17:01 Testosterone Replacement Therapy & Recovery Phase
18:00 January 2026: Ramping Back Up
19:01 What Perimenopause Taught Me About My Body
20:00 The Plan: Stage Again in 2027
21:03 The Real Takeaway — Why I Created CenterU Wellness

Ready to stop guessing? Book your Physique Design Diagnostic at the link above. In one session, we assess your training, nutrition, hormonal health, and recovery—and map exactly what to shift first.

Subscribe to Body, Presence, and Power so you never miss an episode. Watch the next one, where I break down the 5 myths keeping you stuck and why the strategy that worked in your 20s won't work in your 40s.

Website: Centeruwellness.com

Tiktok: https://www.tiktok.com/@fitmini86