Book your Physique Design Diagnostic ($99) → [https://kahunas.io/coach/payment/link/06e54588-d733-47d3-ab03-b75a30e14380/08e32476-3a7e-4946-947b-25755d8bff9d]If you can't lose weight in your late 30s or 40s no matter what you try, you're not broken—and you're not "just getting older." In this episode, I break down the 5 myths keeping you stuck, why the strategies that worked in your 20s stop working in perimenopause, and what to do differently starting now.I'm LaToya Loren Price, MSN, APRN, FNP-C—board-certified nurse practitioner and physique coach specializing in fat loss, muscle building, and body recomposition for women navigating perimenopause. Most women come to me eating less, doing more cardio, and watching the scale refuse to move for 3–5 years. The problem isn't effort. It's strategy. And your strategy has to match a body that's changing.What You'll Learn:Myth 1: "I need to eat less"Why chronic undereating downregulates your metabolism and costs you the muscle that keeps it running.Myth 2: "I need more cardio"Why too much cardio spikes cortisol and signals a perimenopausal body to hold onto fat.Myth 3: "The scale is everything"The progress photos, measurements, and biofeedback markers you should track instead.Myth 4: "I don't have hot flashes, so I'm not in perimenopause"The symptoms most women miss: stubborn weight gain, brain fog, chronic fatigue, 3 a.m. wake-ups, mood changes—as progesterone, testosterone, and estrogen fluctuate.Myth 5: "I need intermittent fasting"Why regular fueling beats fasting once your hormones shift.This episode is for the woman who's done guessing and ready to work with a coach who's clinically informed—not just fitness informed.TIMESTAMPS:0:00 Why Your 20s Strategy Stops Working in Your Late 30s and 40s1:30 Myth 1: "I Need to Eat Less" & The Metabolism Furnace5:00 Myth 2: "I Need More Cardio" — Cortisol & Perimenopause8:30 Myth 3: The Scale Is Your Only Measure of Progress11:00 Myth 4: No Hot Flashes ≠ You're Not in Perimenopause15:00 The Perimenopause Symptoms Most Women Miss17:00 Myth 5: Intermittent Fasting for Weight Loss19:00 Book Your Physique Design Diagnostic20:00 Next Episode: The Strategy Shifts That Actually WorkMedical Note: These symptoms can also point to thyroid issues or iron deficiency. Get a proper medical evaluation rather than self-diagnosing.Ready to know exactly which protocol your body needs? Book your Physique Design Diagnostic at the link above. It's a comprehensive assessment of your training, nutrition, recovery, hormonal health, and lifestyle—and you walk away with a personalized 4-week execution map. 30-minute intake + 45-minute strategy session.Subscribe to Body, Presence, and Power so you never miss an episode. Watch the next one, where I break down the exact training, nutrition, and recovery shifts that work once you understand perimenopause.