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The Wellness Marketing Lab

The Wellness Marketing Lab

By: Sarah Strasser
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Digital Marketing for Health & Wellness Brands is a sharp, witty show from Washington Park Media House, hosted by Sarah Strasser. Each episode blends tactical digital marketing playbooks with real-world wellness brand stories—think data-driven growth, social strategy that actually converts, and branding that feels human, not hype.

Expect practical episodes on social media strategy, PR that builds trust, content that converts, and operations tips for scaling small health and wellness teams. Guests include founders, marketers, and practitioners who share wins, flops, and the exact steps they used to grow audiences and revenue.

About your host: “Executive Assistant and Operations professional with 16+ years of experience supporting senior leadership across government agencies, international corporations, and fast-paced organizations. Brings a unique blend of administrative expertise, public relations experience, and digital communication skills that elevate executive productivity and organizational performance.”

Tune in for actionable takeaways, a few laughs, and a no‑fluff roadmap to help your wellness brand get noticed, build trust, and grow—one smart campaign at a time.

2026 Sarah Strasser
Episodes
  • Tired of cringe-worthy wellness trends? You're not alone.

    Tired of cringe-worthy wellness trends? You're not alone.
    Jul 3 2026

    In today’s episode of the Wellness Marketing Lab, we’re roasting the trends that need to go! From stock photos that scream 2014 to the ‘perfect’ morning routines that feel inauthentic, we’re diving deep into what's hurting your brand.

    Real wellness is about connection and authenticity, not curated perfection. Your audience craves genuine content that resonates with their real lives.

    So, if you’ve been stuck in the trend trap, it’s time to break free and show your true self! Let’s embrace the messy, human side of wellness together.

    Remember, authenticity wins in the end. What’s your take on these trends?

    For more insights, check out the full episode
    Show More Show Less
    14 mins
  • Optimize You Wellness Brand's Content for Local SEO in Denver, Colorado

    Optimize You Wellness Brand's Content for Local SEO in Denver, Colorado
    Jul 2 2026

    Podcast Description — Episode 1

    In this punchy, practical first episode, host Sarah Strasser of Washington Park Media House breaks down the secret sauce behind turning everyday social media posts into powerful local SEO fuel for wellness practitioners in Denver. If you’ve ever wondered why your Instagram is popping but your Google Business Profile is… not, this episode connects the dots.

    Sarah walks you through how neighborhood‑specific content, consistent business info, strategic hashtags, and weekly GMB posts can help your practice show up exactly where patients are searching. It’s fun, witty, and packed with real‑world examples pulled straight from her Denver‑focused marketing guide — making local SEO feel less like a mystery and more like a system you can actually use.

    Whether you’re a chiropractor in Wash Park, an acupuncturist in LoHi, or a wellness studio anywhere in the Mile High City, this episode gives you the tools to get found, get booked, and grow.

    And at the end, Sarah shares how Washington Park Media House can help you turn these strategies into a done‑for‑you system — so you can focus on healing people while your marketing quietly works in the background.
    Show More Show Less
    15 mins
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