12 to 25 times cheaper than your creative team, same quality — that's the pitch. The catch: AI can spin up 400 versions of an idea, but it can't have the idea.

A consultancy's report claims agentic AI now matches human creative content, campaigns, research at a fraction of the cost. David and Manny treat it as exactly what it is a pitch from a company that sells the platforms and run it through their three-question test: what's the goal, why would it work, and how would you know? Then they draw a hard line around the phrase "agentic creative."

In this episode:

• The 400-variations trick AI is great at versioning a human idea across 15 markets, useless at originating it
• "Industrial mediocrity" when every agency prompts the same models off the same briefs, everyone ships the same safe middle.
• Why nobody would queue for an AI-made Met , the Budweiser frogs wouldn't survive being machine-made-
• Agentic shopping, doubted — do product pages still matter, and does anyone actually want to shop by prompt?

Big questions: Would you hand the creative vision of your business over to AI? And can craft be automated?

Tell us at pixelsplaceandpurpose@gmail.com, and follow Pixels, Place & Purpose wherever you listen. Hosted by David Title Partner at Bravo Media and Manny Almagro, Chief Innovation Officer at Marks, A Propelis Company

$25 million buys 20,000 square feet of outdoor LED — about the wingspan of a 737. The hard part isn't the wall. It's what plays at 2pm on a nothing-special Wednesday.

Digital Signage Today reports OCVibe — the development from the family behind the Anaheim Ducks — is working with Daktronics on massive displays across a 100-acre district at the Honda Center, opening early 2027. David and Manny put the press release through the three-question test: what's the goal, what goes on the screens, and how does anyone know it worked?

In this episode:

• Wayfinding, commerce, shared moments: three jobs, three stakeholders, one surface — who decides?
• Why $25 million is just the wall — content at this scale is a seven-to-eight-figure annual line item nobody puts in the press release
• The "nothing-special Wednesday" problem, and why it's the real test of the investment
• How traffic, dwell, and attribution let a landlord prove value to tenants and advertisers — or fail to

Big question: Are giant LED screens at venues like this worth it — and if so, how do you define the value, measure it, and make an investment this size actually return?

Tell us at pixelsplaceandpurpose@gmail.com, and follow Pixels, Places & Purpose wherever you listen.

Hosted by David Title, Partner at Bravo Media and Manny Almagro, Chief Innovation Officer at Marks, A Propelis Company.

We asked what defines the next era of digital signage. 23 industry insiders voted. Nobody picked bigger screens.

The poll offered four futures: larger displays, stronger content strategy, experience-led system design, or context-aware environments. Content strategy took it at 48 percent — David's pick — while Manny went context-aware. The real question hanging over the results: why does an industry that already knows what it should be doing keep not doing it?

In this episode:

• The chicken-and-egg of big display projects — who do you even call first?
• Intentionality: no clear intent, no KPIs — just expensive aesthetics
• Why most installs run backwards — hardware first, experience bolted on later
• The sensor stack — computer vision, IoT, and POS signals that make a screen actually aware of the room

Big questions: If you had to design a brand-new display experience from scratch, what's your very first move? And where does your org sit today — leading with hardware, or shifting to content and context — and what finally forced the change?

Tell us at pixelsplaceandpurpose@gmail.com, and follow Pixels, Places & Purpose wherever you listen.

Hosted by David Title, Partner at Bravo Media and Manny Almagro, Chief Innovation Officer at Marks, A Propelis Company.