$25 million buys 20,000 square feet of outdoor LED — about the wingspan of a 737. The hard part isn't the wall. It's what plays at 2pm on a nothing-special Wednesday.

Digital Signage Today reports OCVibe — the development from the family behind the Anaheim Ducks — is working with Daktronics on massive displays across a 100-acre district at the Honda Center, opening early 2027. David and Manny put the press release through the three-question test: what's the goal, what goes on the screens, and how does anyone know it worked?

In this episode:

• Wayfinding, commerce, shared moments: three jobs, three stakeholders, one surface — who decides?
• Why $25 million is just the wall — content at this scale is a seven-to-eight-figure annual line item nobody puts in the press release
• The "nothing-special Wednesday" problem, and why it's the real test of the investment
• How traffic, dwell, and attribution let a landlord prove value to tenants and advertisers — or fail to

Big question: Are giant LED screens at venues like this worth it — and if so, how do you define the value, measure it, and make an investment this size actually return?

Tell us at pixelsplaceandpurpose@gmail.com, and follow Pixels, Places & Purpose wherever you listen.

Hosted by David Title, Partner at Bravo Media and Manny Almagro, Chief Innovation Officer at Marks, A Propelis Company.