TACOS Tuesday - Amazon Ads Tactics cover art

TACOS Tuesday - Amazon Ads Tactics

TACOS Tuesday - Amazon Ads Tactics

By: Sell Global
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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.Copyright 2026 All Rights Reserved
Episodes
  • Ep 81 - 6 Critical Amazon Ads Mistakes to Avoid in 2026

    Ep 81 - 6 Critical Amazon Ads Mistakes to Avoid in 2026
    Jun 29 2026

    Think your Amazon Ads are performing well? You could be leaving thousands in untapped revenue on the table without even realising it. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack the six critical Amazon Ads mistakes they consistently uncover during brand audits and why even high-performing brands are making them. Discover why outdated strategies, poor campaign structures, underperforming product listings, rigid budgets, reactive optimisation, and hidden account inefficiencies are quietly limiting growth. If you're an Amazon seller looking to improve ROAS, reduce wasted ad spend, scale profitably, and stay ahead in 2026, this episode is packed with practical insights and actionable strategies you can start applying immediately.

    The question is: how many of these mistakes is your brand making?
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    33 mins
  • Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2

    Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2
    Jun 15 2026
    Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (or decrease) your ad spend, and the strategies that can help maximise both sales and profitability. If you want to make the most of Prime Day without wasting ad spend, this episode is for you.

    If you haven't already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success.

    Listen to Part 1 here: gosellglobal.com/knowledge/podcast/
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    27 mins
  • Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2

    Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2
    Jun 3 2026
    In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase reveal what customers actually do after their first order and how these insights can shape smarter advertising, catalog strategy, and long-term growth on Amazon. The discussion highlights how to identify gateway products, understand real purchase journeys, and turn customer data into clear strategic actions. If you want to move beyond guesswork and start using data to drive repeat purchases and stronger results on Amazon, this episode is a must listen. If you missed Part 1 of this series, you can find it here: https://gosellglobal.com/knowledge/podcast/⁠
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    22 mins
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