Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2

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Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2

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Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (or decrease) your ad spend, and the strategies that can help maximise both sales and profitability. If you want to make the most of Prime Day without wasting ad spend, this episode is for you.

If you haven't already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success.

Listen to Part 1 here: gosellglobal.com/knowledge/podcast/

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