Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operational adjustments when the numbers call for change. You’ll learn straightforward methods for monitoring key financial metrics, spotting trends, and identifying which parts of your business drive (or drain) profit. We’ll also cover strategies for improving efficiency, adjusting plans or product lines, and making informed decisions that build financial resilience.

Designed for growers watching the bottom line, this session offers clear, actionable tools to help your business stay adaptable and sustainable in a shifting economic landscape. This one-hour Zoom-based webinar will offer a Q and A session with Jenny and is complimentary for ASCFG Members.

About the Instructor: Jenny Marks is a flower farmer and educator based in Clifton Springs, New York, where she owns and operates Trademarks Flower Farm, a productive and profitable one-acre flower farm known for its early spring blooms and efficient growing practices. Growing up immersed in agriculture, Jenny worked in various farming roles before starting her own farm. She now specializes in cut flowers like ranunculus and dahlias, selling through markets, CSAs, and other channels, and focuses on building sustainable, profitable farming systems. In addition to running her farm, Jenny founded Trademark Farmer, where she teaches and mentors small-scale flower growers through online courses and coaching, and serves as the Northeast Regional Director for the Association of Specialty Cut Flower Growers.

Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing your farm or floral business to sell at scale. We’ll cover what wholesale buyers prioritize, including quality, consistency, and communication, and how to present your product line in a way that inspires confidence. Participants will learn how to set appropriate wholesale pricing, create professional availability lists, manage orders efficiently, and meet delivery or pickup standards. We’ll also discuss common challenges and how to avoid missteps when working with larger-volume buyers.

Whether you’re transitioning from retail sales or looking to expand your market channels, this session provides straightforward guidance to help you enter the wholesale market with clarity and success. This one-hour Zoom-based webinar will offer a Q and A session with Erin, and is complimentary for ASCFG Members.

About the Instructor: Erin McMullen is a veteran flower farmer and co-owner of Rain Drop Farms, a specialty cut flower farm based in Philomath, Oregon. She and her husband, Aaron Gaskey, began their farm around 2000, initially growing mixed produce before shifting their focus to cut flowers, especially dahlias, annuals, and perennials. Over more than two decades they’ve developed Rain Drop Farms into a multi-acre operation supplying local and regional markets, florists, and wholesale cooperatives like the Seattle Wholesale Growers Market.