Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operational adjustments when the numbers call for change. You’ll learn straightforward methods for monitoring key financial metrics, spotting trends, and identifying which parts of your business drive (or drain) profit. We’ll also cover strategies for improving efficiency, adjusting plans or product lines, and making informed decisions that build financial resilience.

Designed for growers watching the bottom line, this session offers clear, actionable tools to help your business stay adaptable and sustainable in a shifting economic landscape. This one-hour Zoom-based webinar will offer a Q and A session with Jenny and is complimentary for ASCFG Members.

About the Instructor: Jenny Marks is a flower farmer and educator based in Clifton Springs, New York, where she owns and operates Trademarks Flower Farm, a productive and profitable one-acre flower farm known for its early spring blooms and efficient growing practices. Growing up immersed in agriculture, Jenny worked in various farming roles before starting her own farm. She now specializes in cut flowers like ranunculus and dahlias, selling through markets, CSAs, and other channels, and focuses on building sustainable, profitable farming systems. In addition to running her farm, Jenny founded Trademark Farmer, where she teaches and mentors small-scale flower growers through online courses and coaching, and serves as the Northeast Regional Director for the Association of Specialty Cut Flower Growers.