In this episode, I delve into the crucial decision of who should be the host of your company podcast. While the CEO may seem like the obvious choice, practical constraints such as time availability often make this option challenging. We explore alternative options and highlight key qualities to look for in a podcast host.

Key Points:

- Challenges with CEO Hosting: While having the CEO as the host can be beneficial for brand visibility and personal branding, time constraints often hinder consistent podcast production.

- Alternative Hosts: Consider other high-level executives or passionate team members who can effectively convey the brand's message and engage with the audience.

- Charisma and Communication Skills: Charismatic hosts with strong communication skills can captivate and retain audience attention, ensuring an engaging listening experience.

- Focusing on Brand Message: Ultimately, the chosen host(s) should effectively convey the brand's message to the target audience and ideal customer profiles (ICPs).

Key Resources:

- Book a call to streamline your podcast process or become a Thought Leader:https://www.reidentify.co/book-call

- More information on what we do at Reidentify: https://www.reidentify.co

- Connect with Jonathan Reid on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

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Have an amazing day, and stay blessed by the best! I'll catch you in the next episode.