In this episode, I delve into the crucial decision of who should be the host of your company podcast. While the CEO may seem like the obvious choice, practical constraints such as time availability often make this option challenging. We explore alternative options and highlight key qualities to look for in a podcast host.

Key Points:

- Challenges with CEO Hosting: While having the CEO as the host can be beneficial for brand visibility and personal branding, time constraints often hinder consistent podcast production.

- Alternative Hosts: Consider other high-level executives or passionate team members who can effectively convey the brand's message and engage with the audience.

- Charisma and Communication Skills: Charismatic hosts with strong communication skills can captivate and retain audience attention, ensuring an engaging listening experience.

- Focusing on Brand Message: Ultimately, the chosen host(s) should effectively convey the brand's message to the target audience and ideal customer profiles (ICPs).

Key Resources:

- Book a call to streamline your podcast process or become a Thought Leader:https://www.reidentify.co/book-call

- More information on what we do at Reidentify: https://www.reidentify.co

- Connect with Jonathan Reid on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

Thank you for tuning in! Remember to share and give us a five-star rating to support the show.

Have an amazing day, and stay blessed by the best! I'll catch you in the next episode.

In this episode, I engage in a discussion with ex-military, leadership and team performance expert (and my first guest!), Benjamin Wade - MD of West Peak.

We explore the dynamics of effective leadership, motivation, and how to work together as a team in 2024. We delve into the importance of vulnerability in leadership, the balance between being a leader and a team player, and strategies for fostering dedication and passion within teams.

Key Points:

• Looking at Leadership From a Military Lens
• Navigating Different Leadership Dynamics
• The Role of Vulnerability in Leadership
• Michael Scott's Leadership Style from "The Office" 😂

• Self-Reflection and Personal Growth for Leaders

Additional Resources:

• Book a Call with Jonathan: Discover how Reidentify can support your thought leadership and podcasting journey and fuel company growth. https://www.reidentify.co/book-call
• More Information on Reidentify: https://www.reidentify.co
• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/
• Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg
  
• Ben's LinkedIn: https://www.linkedin.com/in/benjamin-wade-96a60b43/
• West Peak Website: https://thewestpeak.com/

In today's episode, I want to share with you a powerful strategy that I've seen working to boost thought leadership and engagement: converting webinars into podcasts.

Converting webinars into podcasts offers a GREAT opportunity to extend the reach of your thought leadership content. By carefully selecting and editing webinar content, leveraging Q&A sessions, and incorporating podcast elements, you can create compelling episodes that resonate with your audience and reinforce your position as a thought leader.

It's been a BIG game-changer for those who use it, so I'm excited to pass it on to you. Let's dive in!

Key Points:

- Seamless Integration of Webinars into Podcasts

- Selecting Suitable Webinars

- Editing for Podcast Format

- Leveraging Q&A Sessions

- Strategic Utilisation of Webinar Content

Key Resources:

- Book a Call: Learn more about how we can streamline your podcast and help you become a Thought Leader. https://www.reidentify.co/book-call

- More Information on Reidentify: https://www.reidentify.co

- Connect with me on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

- Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg