Norm O'Reilly
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Norm O'Reilly

Business & Careers | Education & Learning
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Norm O’Reilly is Dean of the Graduate School of Business at the University of Maine and a Professor of Sport Management & Marketing in the Maine Business School. He is a high performing academician with strong industry links, who is recognized as one of the leading scholars in the business of sports globally. At the state of Maine’s flagship University, he is leading the Graduate School of Business, its nationally ranked portfolio of MBA programs, and the establishment of new graduate programs for the state out the University’s new presence in Portland, the state’s business hub and largest city. Prior to coming to Maine, Dr. O’Reilly has held leadership positions at the Lang School of Business & Economics at the University of Guelph, the Department of Sports Administration at Ohio University’s College of Business, and the School of Sports Administration at Laurentian University. He has taught at the University of Ottawa, Syracuse University, Stanford University, Ryerson University, Athabasca University, Bayreuth University, and the Russian International Olympic University. Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, an MBA from the Telfer School of Management at the University of Ottawa, a MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo. He also holds the CPA Accounting Designation. Dr. O’Reilly has expertise in a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, physical activity and management education. He has authored or co-authored 16 books, 14 case studies in the Harvard/Stanford series, and more than 150 peer-reviewed journal articles. His books include the 2022 release of Business the NHL Way: Lessons from the Fastest Game on Ice, published by the University of Toronto Press with co-author Rick Burton. HIs books also include the 2016 (1st Edition) and 2020 (2nd Edition) releases of Sports Business Management: Decision Making Around the Globe with George Foster and Tony Davila, and the 2017 (1st Edition) and 2021 (2nd Edition) versions of 20 Secrets to Success for NCAA Student-Athletes, with Rick Burton, Jake Hirschman, Andy Dolich, and Heather Lawrence. At conferences, he has won numerous Best Paper awards and has more than 250 conference presentations to his credit. Dr. O’Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, currently in its 17th edition. He writes a regular column, with Rick Burton (Syracuse) for Sport Business Journal. Dr. O’Reilly works closely with industry. In 2015, Dr. O’Reilly was awarded the Distinguished Career Contributions to the Scientific Understanding of Sport Business Award by the American Marketing Association’s Sport Marketing Special Interest Group. He was recognized in 2013 as one of the “Five to Watch” in sport business in Canada by the Globe and Mail and is a lifetime Research Fellow of the North American Society for Sport Management. In 2011, he was the recipient of the University of Ottawa’s Media Excellence Award (for media coverage of his research) and often comments in major television, web, and print media. For more than a dozen years, he has been minority owner and partner consultant with the Toronto-based agency, T1, with clients including Nike, UFC, Pepsi, Nissan, Esso/Exxon, Canadian Olympic Committee, Canadian Paralympic Committee, Hockey Canada, and many others. He also acts as a specialist on legal cases and has sat on the boards of many sport organizations. Dr. O’Reilly was ‘Assistant Chef de Mission’ for the Canadian Paralympic Team headed to the 2016 Paralympic Games in Rio, Brazil and was a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Team.
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