Dustin Staiger
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Dustin Staiger

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Dustin Staiger is the principal partner at The People Brand. There he unearths, for each of his clients, the essence of their business. This establishes both a culture that attracts their best employees and a brand that attracts their best customers. Dustin has consulted Fortune 100 firms, and—with his team at The People Brand—has provided consulting and training for clients such as British Petroleum, ConocoPhillips, and Align Technology. Starting his career as a designer, Dustin is an award-winning marketer who has made creativity his hallmark. The highlight was helping a struggling retailer transform their failing business into one that thrived while branching into new locations, reigniting the owner’s passion and vision that had nearly been snuffed out. Dustin developed communications for the recovery effort to the BP Deepwater Horizon Oil Spill, serving on a team with Secretary of Energy Stephen Chu, and producing reports for President Barack Obama. He helped develop a program to verify the competency of oil and gas companies to avert future disasters. In addition, he worked with global commercial furniture giant Steelcase to share their research regarding the impact of workplace design on innovation and productivity. Dustin is married to Tammy. Along with their three children, they call North Texas ‘home.’
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