David J. Friedman
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David J. Friedman

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How does a philosophy major with virtually no finance, marketing, or management education go on to become an award-winning business leader? To understand that, you have to understand David Friedman’s approach to life. While he’s always been known for his discipline and his relentless work ethic, what sets David apart, more than anything, is his curiosity and his philosophical nature. He’s a student of business, and of life. Quite simply, he’s a thinker. And that thoughtfulness has influenced his entire career. “I never felt my lack of formal business education was a limitation,” says David. “I always thought of it as an asset. Not being saddled with traditional thinking, at every stage of my career I felt free to follow my instincts – even when it led to what some might consider to be unconventional approaches.” From the beginning, David saw RSI not as an insurance agency, but as a generic customer service business. He was curious to learn what made a service organization great and he was quick to apply what he was discovering. Under David’s leadership, RSI became the standard by which not only other insurance agencies were measured, but service companies in other industries as well. He also became fascinated by leadership and organizational development. From Open Book Management to The Collaborative Way, David developed a deep appreciation for the power of organizational culture. While he may have had an instinctual knack for leadership, it was his philosophical nature that prompted him to search for underlying principles he could more easily teach to those around him. In fact, David is a natural teacher. He has a remarkable ability to explain even the most difficult concepts in ways that anyone can easily understand. Ever the philosopher, David not only sees the subtleties and nuances of complex issues, but he has a true gift for communicating his insights with amazing clarity. His recent book, Fundamentally Different, is perhaps the greatest testament to this gift. As you read it or listen to it, you’ll no doubt see both the philosopher and the teacher at his best.
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