Marketing Holiday

Please note: This is a summary and analysis of the book and not the original book. In Perennial Seller: The Art of Making and Marketing Work That Lasts, Ryan Holiday presents an examination of what makes a perennial seller successful. He provides instruction to help creatives be more likely to achieve this success. Don't miss out on this ZIP Reads summary to learn how to create and market a work that will stand the test of time!

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!