Marketing Advocacy

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees.

Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates.