Crisis Public Relations

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

The ongoing COVID-19 pandemic has killed hundreds of thousands of people and infected millions while also devastating the world economy. The consequences of the pandemic, however, go much further: they threaten the fabric of national and international politics around the world. What will be the consequences of the pandemic, and what will a post-COVID world order look like? No institution is better suited to address these issues than Johns Hopkins University, which has convened experts from within and outside of the university to discuss world order after COVID-19.