Contagious Culture

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back...

What starts as an emergence of a new virus quickly turns into Mother Nature’s ultimate population control. While attending a seminar at the Ambassador Hotel, Ava Mason is unknowingly exposed to a carrier of a highly contagious virus. The next morning, she wakes to a steady pounding on her door. Within minutes, her home is stormed and she and her three children are apprehended, placed in a van and taken away. They are told nothing. No one is. Ava, her children, and others are brought to the Ambassador and sealed in.

During the Second Great Depression, 24-year-old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn't think she can go any lower. She couldn't be more wrong.