Consumer Health

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

This twenty-fifth anniversary edition completely updates the powerful insights and policy recommendations of Not What the Doctor Ordered, first published in 1993 by renowned healthcare futurist and medical economist the author. It presents specific solutions to serious problems of cost, quality...

You’ve probably often wondered what happens behind closed doors in doctors’ offices, how you’re really perceived by the healthcare community, and how drug selection actually works. Retired pharmaceutical market account manager Dan Mariani provides a fascinating view of how the healthcare system works. Described within are surprising behind-the-scenes machinations with detailed insights into how you, as a consumer, can make better choices to bolster your health.

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...

In the United States alone, chronic conditions account for 70 percent of deaths and consume the majority of health-care spending. This trend will only accelerate not because the US health-care system is failing, but rather because it is designed to solve a different problem: to treat acute conditions, not prevent them. The health-care system of the future will need to focus on predicting health issues before they happen, prescribing the right solutions which may not call for health care as we know it today and preventing bad outcomes.

We are on the cusp of a healthcare revolution. From wearable sensors, to improved point-of-care diagnostics to artificial intelligence and robotics, there is a growing number of breakthroughs in biomedical technology which are set to fundamentally change the way patients interact with their healthcare providers.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

At a time when healthcare and medical insurance are more important than ever comes this authoritative, unbiased new volume in the acclaimed Get What’s Yours series. Healthcare expert Philip Moeller has written a reliable, concise guide to healthcare and health insurance basics. He provides...

In Modernizing Medicare, editors Robert Emmet Moffit and Marie Fishpaw bring together a rare combination of leading scholars and policy practitioners to outline a vision for Medicare reform and provide solutions for the millions of seniors whose health care depends on it. Contributors include a former Medicare trustee, a former Medicare administrator, and a former director of the Congressional Budget Office.