City Finance

All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.

Governments and institutions manage assets, which businesses would love to use. These assets can give marketers access to prospects they wish to convert into customers. This book identifies dozens of examples of such assets and the terms that can be negotiated to gain more revenue for their owners. By aggressively pursuing these strategies, governments find they can generate as much as two percent of their total gross revenues.

Lucid, forward-looking, and guided by a level-headed optimism that clearly distinguishes between genuine progress and exaggerated claims, Emerald Cities points the way toward a sustainable future for the American city.