Athlete Nutrition

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public...

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

A great diet and exercise routine is essential to increasing your ability to perform in the sports field because of the energy we acquire from its refinery. Staying hydrated by drinking plenty of water and consuming the appropriate nutritious foods are vital for all successful athletes. Sports Nutrition: The Base Manual for Obtaining Maximum Performance will manifest the correct ways to fuel your body.

Discover the vital connection between diet and top athletic performance with Mental Toughness for Teen Athletes - Nutrition. This comprehensive resource, specifically designed for the nutritional needs of teen athletes, reveals how a well-planned diet enhances mental resilience and drives sports success.

It's so easy to get flustered, to blame it on a "bad day," to express in the face your frustration (which the opponent of course will see). It’s so easy to grab the quick, unhealthy snack and skip the extra reps, telling yourself, “I’ll get serious later.” It’s so easy to let emotions take over after a tough loss, instead of learning from it and moving on. It’s so easy to assume talent alone will carry them, instead of putting in the extra reps when no one is watching.

Is your young athlete struggling with confidence, focus, or fear of failure? Building Mental Strength for Young Athletes is a powerful 30-day audio challenge that gives kids the mindset tools they need to thrive—both on and off the field.

Darryl Griffiths is the founder and CEO of KODA Nutrition, an Australian company that provides customizable nutrition and hydration solutions. Over the past 25 years, Darryl has provided nutrition and hydration strategies to thousands of professional and amateur athletes. His insights about nutrition and hydration for athletes and industry workers have come from many years of questioning, testing, and learning in the field to learn what works and what doesn't. 

Would you like to improve your athletic performance? Do you want to build muscular mass? Just keep reading to find out more! To ensure optimal performance, vegetarian athletes need to consume adequate energy and select foods rich in the “red flag” nutrients, which either are found less abundantly in vegetarian foods or are less well absorbed from plant compared to animal sources.

The Athlete’s Gut is an in-depth look at a system that plagues many athletes. This guide offers a much-needed resource for troubleshooting GI problems. The majority of endurance athletes suffer from some kind of gut problem during training and competition. Symptoms like nausea, cramping...

What’s your max squat? How much ya bench? What’s your best deadlift? Can you press your body weight? Today, pushing quantifiable expressions of strength, like your maxes, is becoming increasingly ubiquitous. However, though strength may be specific, real strength is much more than a powerlifting total - it’s about resilience, capability, and adaptability. It’s survival of the fittest after all, not the strongest.

When Hunter Hercules, the biggest soccer star in the Northlands, is transferred to play in the Motherlands, he's mad as hell. Not only is their style of soccer different, but they have mixed teams, and his female captain, Emanuela, calls him unsophisticated and claims that she's a better player than him. The whole thing is ridiculous and infuriating to Hunter. That's why when the soccer club sends all the players on a team-building trip, Hunter shows up determined to put the little woman in her place. It should have been easy, but Emanuela isn't someone he can push around.

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

You’re not declining — you’re transitioning. And the next version of you can be more capable, more resilient and more durable than you ever were in your twenties. Most men over 40 don’t slow down because of age. They slow down because they trained the wrong qualities for too long. Becoming the Hybrid Athlete gives you the blueprint to rebuild your engine with a system that blends strength, endurance, mobility, rucking, and longevity practices into a training lifestyle that actually works for the real world.

Whether you are an elite athlete, a weekend warrior, or a non-athlete wanting to live healthily, The Athlete's Simple Guide to a Plant-Based Lifestyle will teach you how to maximize your genetic potential for athletic performance, health, and longevity.

The ketogenic diet is gaining increasing popularity. And with good reason: it is easy to implement, is not complex and is highly effective. It has been well researched and has produced consistent results since the 1920s. The Ketogenic Diet for Athletes explores the remarkable amount of evidence of health and performance benefits derived from the diet then specifically applies that to athletes.

Everyone knows how important it is to maintain a healthy physique. Often, achieving the ideal body requires you to lose weight and build lean muscle. But how do you do that? To become physically fit, you need to have the knowledge necessary to get you on your way and the motivation required to keep you going. This book will teach you how your body works and what it needs to lose those extra pounds so that you could achieve and maintain a fit and toned physique.

Sports psychology is often regarded as the key to success, but unfortunately, it typically comes with a hefty price tag that many self-supporting athletes just cannot afford. Thankfully, there are ways you can implement evidence-based and thoroughly researched techniques to improve your game and change your psychological state from loser to winner! Be proactive and embrace a new way of thinking that can drastically improve your performance and get you on track to be at the top of your game. Discover how to reach your full potential and become an elite athlete at the top of your game.

Have you tried to develop a champion mindset but were confronted with fear, doubt and disbelief? Do you want to learn how to develop amazing mental toughness, resilience and optimism for achieving greatness in life? If so, then this powerful book, Sports Psychology for Athletes 2.0, will teach you how to think, train and eat for optimal physical and mental performance!

The definitive bible of bodybuilding from the sought-after trainer behind YouTube's #1 fitness channel, featuring his signature science-based approach to functional training. AthleanX puts the science into this unique strength training and conditioning program--including plans for nutrition and...

Athletes need to take the right quantity of proteins to maintain their strength! That’s why, the vast majority of the athletes have to follow high-protein eating plans that are almost always meat-based. What if high-protein eating plans could be based on healthier components such as vegetables? In fact, it’s not true that you have to take a lot of meat; you can get even more proteins following a plant-based diet.