Showing results by narrator "Steven Day" in All Categories

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. You want to narrow your focus to become known as the best in the world at doing something singular and special. So why do we get so wordy and convoluted when we start writing? You see it in positioning documents, sales decks, homepages and everywhere in between. Hundreds and thousands of words later, you've lost the plot – and everyone else has lost interest. Try this instead. Distil your difference into a line that sticks. We call it a micropitch.

The Western world's growth started its first major developmental boom in the early 1800s. We all know the typical story: 1803, The Louisiana Purchase; 1845, Texas joins the Union; 1860, The Civil War; 1865, The abolishment of slavery in the US. Seems like the average 2006 class history lesson right? Of course, it does! While these things did happen, there are things that the government keeps out of textbooks, due to fear of civil unrest. Fear of the truth. A truth that is hard to digest.