Eight Words or Fewer
Distil Your Difference Into the Perfect Micropitch
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3 Months Free + £10 Audible voucher
£5.99/mo after 3 months. Cancel monthly.
Offer ends on 5 July 2026 at 11:59 BST.
Eight Words or Fewer
Narrated by:
Steven Day
Buy Now for £6.39
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Narrated by:
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Steven Day
What makes you different? Do you have a concise and compelling answer to that question?
When it comes to positioning, less is more. You want to narrow your focus to become known as the best in the world at doing something singular and special.
So why do we get so wordy and convoluted when we start writing? You see it in positioning documents, sales decks, homepages and everywhere in between. Hundreds and thousands of words later, you've lost the plot–and everyone else has lost interest.
Try this instead. Distil your difference into a line that sticks. We call it a micropitch. And in this little book, we’ll show you how to create one.
©2026 Emma Ketterer and Adam Ketterer (P)2026 Emma Ketterer and Adam Ketterer
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