Showing results by author "Emma Ketterer" in All Categories
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Eight Words or Fewer
- Distil Your Difference Into the Perfect Micropitch
- By: Emma Ketterer, Adam Ketterer
- Narrated by: Steven Day
- Length: 59 mins
- Unabridged
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What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. You want to narrow your focus to become known as the best in the world at doing something singular and special. So why do we get so wordy and convoluted when we start writing? You see it in positioning documents, sales decks, homepages and everywhere in between. Hundreds and thousands of words later, you've lost the plot – and everyone else has lost interest. Try this instead. Distil your difference into a line that sticks. We call it a micropitch.
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Eight Words or Fewer
- Distil Your Difference Into the Perfect Micropitch
- Narrated by: Steven Day
- Length: 59 mins
- Release date: 01-07-26
- Language: English
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