Showing results by author "Kevin Maney" in All Categories

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success. In a world rapidly being reshaped by technological revolutions and geopolitical realignments, businesses can no longer afford to operate with outdated frameworks. The companies that will thrive in an economic system under both strain and skepticism will be those that reimagine their role in society while harnessing emerging technologies.

A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions.