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The Category Creation Formula
- Discover, Design, and Win New Market Categories
- By: Kevin Maney, Mike Damphousse
- Narrated by: Chris Brinkley
- Length: 5 hrs and 52 mins
- Unabridged
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Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...
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The Category Creation Formula
- Discover, Design, and Win New Market Categories
- Narrated by: Chris Brinkley
- Length: 5 hrs and 52 mins
- Release date: 24-02-26
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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