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Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

In his 1936 book The General Theory of Employment, Interest and Money, Keynes argued that traditional economics has misunderstood the causes of unemployment. Employment is not determined by the price of labor; it is directly linked to demand in the economy. Keynes believed market economies are by nature unstable and so require government intervention. Spurred on by the social catastrophe of the Great Depression of the 1930s, Keynes set out to change the way the world thinks about economics.

Why do we want to justify our decisions, even if they appear to be irrational? The answer lies in cognitive dissonance, the mental discomfort we experience when we hold two contradictory beliefs at the same time. In A Theory of Cognitive Dissonance, first published in 1957, American social psychologist Leon Festinger investigates the problem. Festinger puts forward the idea that we have developed mechanisms to try to deal with the stress brought on by cognitive dissonance.

In the 1960s, researchers into human memory began to understand memory as operating under two systems. The first was a short-term system handling information for mere seconds. The second was a long-term system capable of managing information indefinitely. They also discovered, however, that short-term memory was not simply a filing cabinet, but was actively working on cognitive - or mental - tasks. This is how the phrase "working memory" developed.

What is history? In his 2001 book In Defence of History, British historian Richard J. Evans debates the very nature of the subject. Certain thinkers known as postmodernists consider history to be not very far removed from a work of fiction, something based on a scholar's own interpretation of the past. Evans, however, argues that historians do not have free reign. Rather, they are constrained and enabled by the nature of the surviving evidence.

Gordon W. Allport's 1954 book The Nature of Prejudice helped mold the ways in which psychologists investigate prejudice. But the American's work reached further than that, also helping to shape society as a whole and making a substantial contribution to the US Civil Rights Movement, as well as to the country's anti-discrimination and anti-segregation laws of the 1950s and 1960s.

In The Age of Revolution, renowned British Marxist historian Eric Hobsbawm focuses on the historical period from the end of the 18th century to the middle of the 19th. He concludes that the "dual revolutions" of the time - the French Revolution and the British Industrial Revolution - changed the way the whole world thought about politics and power, and fundamentally shaped the modern era.

Philosopher Judith Butler's 1990 work, Gender Trouble, shook the foundations of feminist theory and changed the conversation about gender. While many thinkers already accepted that "gender" was a category constructed by society rather than defined by one's genitalia, Butler went further and argued that gender is performative - it exists only in the acts that express it. Society determines that wearing makeup is "feminine" - but some men wear makeup. Are they "women"?

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

In the 1960s, British historian Jonathan Riley-Smith first began studying the knightly orders of the Middle Ages that formed after the First Crusade. By the late 1970s, he had begun writing books from a "revisionist" point of view, challenging the common belief that the Crusades were motivated by fanaticism, and were designed to plunder the Holy Lands. To an extent, Riley-Smith's 1986 book The First Crusade and the Idea of Crusading overturned this previously held view.

Why has gender inequality persisted for so long without revolutionary change? That's the central question Joan Wallach Scott poses in her 1998 collection of essays, Gender and the Politics of History. Scott notes that obvious economic, social, and class inequalities have produced large-scale social change, but uncovering the reality of gender inequality has not done the same.

Our Common Future is a joint work produced in 1987 by a United Nations commission headed by former Norwegian Prime Minister, Gro Brundtland. Intended to respond to a growing number of environmental concerns faced by the global community, it recognized the need for long-term strategies to manage natural resources. It says we must act collaboratively to protect the environment, while at the same time stimulating economic and social development.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

Ferdinand de Saussure's Course in General Linguistics was first published in 1916, three years after his death. The book aims to explain Saussure's theory that all languages share an underlying structure, and that this underlying structure is the same, regardless of historical or cultural context. Although the book marked a break with the traditional, history-focused study of linguistics of the time, Saussure still uses examples based on more traditional studies.

The era after World War II saw America's urban planners treat the lives of city-dwellers with disdain. It spawned a philosophy of urban renewal that valued the efficient movement of cars more than it valued the lives of people, and that wiped out entire neighborhoods dismissed by bureaucrats as slums. Published in 1961, Jane Jacobs's The Death and Life of Great American Cities examines the shortsightedness and failure of this philosophy. The book turns away from strict statistical study and abstract planning theory in favor of observations.

Nigerian novelist and professor Chinua Achebe was acutely conscious that Western views of Africa were inevitably the views of a culture that assumed itself superior. When confronted by what it took to be an inferior culture, the West identified itself as better - materially, intellectually, even spiritually. Achebe believed that even as original and subtle a work as Joseph Conrad's Heart of Darkness - a novel seen by many as a criticism of colonialism and one that Achebe admired stylistically - reflected these assumptions.

How many books can claim to be so influential as to inspire the development of a whole school of thought? The ancient Greek philosopher Aristotle's Metaphysics did exactly that, laying the foundations for a new branch of philosophy - metaphysics - concerned with the cause and nature of being.

Its arguments would go on to shape global economics and influence world leaders in the late 20th century, but Capitalism and Freedom was largely ignored when it was first published in 1962. The first work written for the general public by American economist Milton Friedman, the book argues that a free market with little government interference is the best way to run society.

J. A. (John) Hobson's 1902 book, Imperialism: A Study, presents an original and controversial interpretation of the forces that motivated Britain to conquer foreign lands in the 18th century. Hobson advances the idea that ultrawealthy financiers consciously worked to manipulate political leaders, all so they could invest money and sell goods in the outposts of a country's empire.