Showing titles in Engineering

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

In this user-friendly and informative audiobook, prolific author and academic Vaclav Smil provides an introduction to this far-reaching term and gives the reader a greater understanding of energy's place in both past and present society. Starting with an explanation of the concept, he goes on to cover such exciting topics as the inner workings of the human body, and the race for more efficient and environmentally friendly fuels.

For thousands of people every year, choosing to become an electrician can be the most important decision they make. Not everyone who starts this journey will finish it. This book explains what to expect from an electrical career, including everything from apprenticeships to business and daily life as a spark – and so much more in between. Not only does it cover your potential career path but it also touches on memberships, safety considerations and the potential future of the industry.

Dr. Benjamin York, a weary assistant surgeon, only wants a fresh start—but a strange illness spreading through steerage demands his attention. Fiona Lynch, a third-class passenger fleeing her past, just wants to get her son to safety—but the ship is filling with shadows. Together, they uncover a terrifying truth: a monstrous presence is turning Titanic’s final hours into a slaughter.

What is really happening in your brain when you use your phone, and how to harness it. Humans are often fearful of the day the world will be ruled by machines, but have they not already taken over? The average person spends 4-5 hours a day on their phone, about a third of the time they are awake...

Have you ever stared at a flickering light during a storm and felt like a hostage to a fragile power grid? If rising utility costs, food shortages, or sudden emergencies keep you on edge, then keep listening… This book shares the step-by-step path that took me from having no real backup plan to building practical home resilience in less than 30 days. Living off-grid isn’t about hiding in a bunker. It’s about knowing that if the world stops, your life doesn’t have to. Want to know the biggest difference?

Fifteen-year-old Sam plunges to his death whilst building his beloved Titanic. Now as the greatest ship the world has ever seen crosses the Atlantic Ocean, Sam finds himself on board - as a ghost. His spirit roams the ship, from the glamour of first class to the party atmosphere of third class. Sam shares the excitement of Jim, Isobel and their children − on their way to a new life in America.

A Financial Times Best Book of 2025 A Forbes Best Business Book of 2025 The US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars and the...

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

The Four Points of the Compass takes the listener on a journey of directional discovery. Jerry Brotton reveals why Hebrew culture privileges east; why Renaissance Europeans began drawing north at the top of their maps; why the early Islam revered the south; why the Aztecs used five colour-coded cardinal directions; and why no societies, primitive or modern, have ever oriented themselves westwards. He ends by reflecting on our digital age in which we, the little blue dot on the screen, have become the most important compass point. 

Orphaned at five, nothing held Whidden back from embarking on sea life seven years later. Serving as an apprentice, he quickly proved his worth and earned himself a mate's position by his early 20s. Graduating to third, second, and first office, he ended his career in command of, and having part-ownership of, his own vessel. Ocean Life in the Old Sailing Ship Days records a series of real events from his childhood impressions of rough and ready seamen to his thrilling and brutal experiences of war. 

Master industrial automation and robotics to build real-world manufacturing systems and rapidly advance your tech career. Whether you are upskilling on your daily commute or actively switching trades, this accessible guide demystifies the complex shop floor. Step away from dry theory and dive...

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

2017 marked a record-breaking year for Lewis Hamilton as he became only the fifth driver in history to win more than three World Championships, joining the motor racing greats. Through in-depth race reports and analysis from Times writers Rebecca Clancy and Mark Hughes, this unauthorised...

Whether you're into dirt bikes, road bikes, ride a Yamaha, scooter or Laverda, if you've ever experienced the primal rush of riding a motor bike, the pain of crashing, the suffering of healing and the epiphanies of speed, then this book is for you. My Mother Warned Me About Blokes Like Me is about friendship, treachery, girls in tight pants, and motorcycles that have been possessed by Satan.

Knowing where to start when learning a new skill can be a challenge, especially when the topic seems so vast. There can be so much information available that you can't even decide where to start. Or worse, you start down the path of learning and quickly discover too many concepts, commands, and nuances that aren't explained. What you learn in Linux for Beginners applies to any Linux environment including Ubuntu, Debian, Linux Mint, RedHat, Fedora, OpenSUSE, Slackware, and more.

The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can...

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

The Fast Forward MBA in Project Management is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and pitfalls you should watch out for.