Showing titles in International

In a world where algorithms affect our decisions and digital personas have millions of followers, The Rise of AI Influencers: Virtual Faces in Real Marketing explores the fascinating evolution of a new era in social media and branding. From computer-generated models on magazine covers to virtual ambassadors driving genuine sales, this book demonstrates how artificial intelligence is altering marketing's authenticity, trust, and human connection.

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Since the Wall Street Crash in 1929, financial meltdowns have repeatedly sent shockwaves through our world. From the currency crises of the 1980s and 1990s, to Japan's housing crash, the dot com boom and bust, the global financial meltdown, the euro crisis and the COVID pandemic, The Great Crashes tells the stories of ten of these historic events. They serve as a series of cautionary tales, each with their own set of lessons to be learnt. Renowned economist Dr Linda Yueh extracts a three-step framework to help recognise the early signs of a crash and mitigate the effects.

The definitive edition - updated and expanded, with access to an online toolkit. 'The bible of coaching guides...No other book gives you the tools, skills, and the fundamentals needed to succeed in these delicate relationships.' Stephen R. Covey, Author of The 7 Habits of Highly Effective People...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list.

The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of 21st-century democracy.

The finance sector of Western economies is too large and attracts too many of the smartest college graduates. Financialization over the past three decades has created a structure that lacks resilience and supports absurd volumes of trading. The finance sector devotes too little attention to the search for new investment opportunities and the stewardship of existing ones, and far too much to secondary-market dealing in existing assets. Regulation has contributed more to the problems than the solutions.

'Michael Sheridan is one of the best informed and wisest writers on China' - Chris Patten, last governor of Hong Kong The Red Emperor presents an eye-opening portrait of Xi Jinping, the man who presides over 1.4 billion people and the second largest economy on earth. Born a 'princeling' to one...

FT Recommended Book on Global Trade War. 'It succeeds both in explaining how global trade works and how it affects things many voters actually care about' – Financial Times. 'My hero on this is Dmitry Grozoubinski, who has written the most beautiful book' – author Rory Stewart. Why Politicians Lie About Trade reveals how international trade really works – the roadblock tariffs, the hard-won deals and the damaging disputes.

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization. The actual story surrounding the historic Bretton Woods accords, however, is full of startling drama, intrigue, and rivalry, which are vividly brought to life in Benn Steil's account.

North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which relentlessly pursues the development of nuclear arms, which periodically incites risky military clashes with the larger, richer, liberal South, and which forces each and every person to play a role in the "theater state" even as it pays little more than lip service to the wellbeing of the overwhelming majority.

Now an Apple TV+ limited series, Wanted: The Escape of Carlos Ghosn The unprecedented rise and catastrophic fall of one of the world’s most feared and admired business executives—Carlos Ghosn—a remarkable story of innovation, hubris, alleged crimes, and daring international escape, as...

The Impact of Globalization on Fashion: Trends, Markets, and Cultural Exchange investigates how the fashion business has grown into a truly global stage where innovation, commerce, and culture coexist. This fascinating look at how globalization has altered the way we design, manufacture, and consume clothing, affecting both the luxury and fast-fashion industries. Fashion is no longer limited to a particular place or culture but rather to a shared lexicon of identification and creativity that includes Paris, Tokyo, Milan, and Mumbai.

In the age of continuous scrolling and tailored feeds, the stuff we view on the internet is no accident. The Alphabetical Labyrinth: How Social Media Algorithms Plot What You Seek and Share takes you behind the scenes of the intricate algorithms that shape our digital life. This book explains how social media systems choose what shows on your feed, what is magnified, and why some messages pique your interest while others fade away.

America faces an economic crossroads. While politicians debate border walls and deportations, the very people who built Silicon Valley, Main Street businesses, and manufacturing powerhouses are being turned away.

How to Create Blog Posts and Social Media That Actually Attract Customers is a hands-on, beginner-friendly guide designed for entrepreneurs, freelancers, bloggers, and small business owners who want real results—not just likes and views. This practical guide breaks down exactly how to write blog posts and social media content that grab attention, build trust, and convert readers into paying customers.

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.