Showing titles in International

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

A revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity—by two leaders who, over the course of decades, have taken turns helming...

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

A riveting true story of industrial espionage in which a Chinese-born scientist is pursued by the U.S. government for trying to steal trade secrets, by a finalist for the Pulitzer Prize in nonfiction. In September 2011, sheriff’s deputies in Iowa encountered three ethnic Chinese men near a...

The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into 10 straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future.

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors. When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

An authoritative, insightful, and highly engaging history of the twentieth-century global economy, updated with a new chapter on the early decades of the new century. Global Capitalism guides the listener from the globalization of the early twentieth century and its swift collapse in the crises of 1914–45, to the return to global integration at the end of the century, and the subsequent retreat in the wake of the financial crisis of 2008.

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

This audiobook unveils more than 20 secret methods used by banks, governments, and corporations to legally steal 90 percent of your income. Brilliantly authored and astoundingly easy to understand, this audiobook is an eye-popping exposure of the most sophisticated fraud in the history of mankind.

This introduction to the economic history of the global economy and the process of globalization since 1850 tracks and explains changes in international trade, migration, and capital flows. All key indicators of globalization rose between 1850 and 1914 during the first wave of globalization. Between 1918 and 1939 the global economy stagnated, suffering a momentous collapse during the Great Depression. After World War II, the global economy re-emerged and integration deepened.

“Phenomenal…a jaw-dropping book.” —Jon Stewart, The Daily Show Named by The New York Times, The New Yorker, and Prospect magazine as a best book of the year, this “scrupulously reported” (The New Yorker) and “astonishing” (The Daily Telegraph, London) book rivets with its...

The World Trade Organization (WTO) began in 1995, but even in the first 10 years of its existence it generated debate, controversy, and even outrage. Rulings on beef hormones and tuna-dolphin cases provide graphic examples of how the organization regulates and intrudes into areas of individual consumer choice, ethical preferences, and cultural habits. This deep and far-ranging impact of the WTO on peoples' everyday lives means that it is not just an institution of interest to economists, but to everyone.

“There's much to take in, and Madrigal's zeal gives the audiobook momentum.”—AudioFile This audiobook, written and read by Alexis Madrigal, reveals how understanding Oakland explains the modern world. In The Pacific Circuit, the award-winning journalist Alexis Madrigal sculpts an intricate...

In this book, you will learn all the basic information you need to start understanding foreign exchange currencies, and how to trade them. You will learn exactly what Forex is, and why you should dabble in the art of trading it. You will learn about the risk vs. the reward, and much, much more. All lined out with clear and concise instructions, tips, and other indicators to make this book simple and enjoyable to listen to.