Showing titles in Computers & Technology

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve...

In Did We Say That Out Loud? Jane Garvey and Fi Glover offer a series of essays interspersed with the waspish asides for which they are beloved, with witty musings on their lives, from pet deaths and garden hose repairs to the gender pay gap and the trouble with HRT patches. Their book promises to take mid-life by its elasticated waist and give it a brisk going over with a stiff brush. At a time of constant uncertainty, what we all need is the wisdom and experience of two women who haven't got a clue what's happening either.

On a moonless night in January 1991, a dozen US aircraft appeared in the skies over Baghdad. To the Iraqi air defenses, the planes seemed to come from nowhere. Each aircraft was more than 60 feet in length and with a wingspan of 40 feet, yet its radar footprint was the size of a ball bearing. Here was the first extensive combat application of Stealth technology. And it was devastating.

Quantum Psychology offers a coherent and humorous description of how our thoughts, values and behaviors have been colored by our use of language and our prevailing view of the universe. While Quantum Mechanics, relativity, non-Euclidean geometries, non-Aristotelian logic and General Semantics have revolutionized our view of the world, the habits of daily human thought still sit deeply rooted in the thought patterns and linguistic conventions of the middle ages.

Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most urgent story in modern tech begins...

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

 Block by Block offers an original perspective on thermodynamic science and history based on the three approaches of a practicing engineer, academician, and historian. The book synthesizes and gathers into one accessible volume a strategic range of foundational topics involving the atomic theory, energy, entropy, and the laws of thermodynamics. 

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

Read by the author. What if the antidote to our loneliness isn't found in another program or platform, but in something as simple and sacred as a table? We live in an age of distraction and disconnection. Many of us scroll endlessly, perform constantly, and ache quietly for real community. We're...

An Independent Book of the Month ‘Five Stars’ Ian Hislop 'A very interesting book' Marina Hyde, The Rest is Entertainment 'A vivid and at times unnerving portrait of how we live' The Times ‘A fun and fascinating look at one of those things we all do’ Jonathan Ross ‘The history of...

Sunday Times best-selling author of A Short History of Nearly Everything, Bill Bryson, teams up with The Science Museum to celebrate the ideas and inventions of the incurably curious.

In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.

Combining technical rigor and deep up-to-the-minute knowledge about AI development, the natural sciences (especially neuroscience), and philosophical literacy, "What Is Intelligence?" argues—quite against the grain—that certain modern AI systems do indeed have a claim to intelligence, consciousness, and free will.

From a world-leading AI researcher, the history of artificial intelligence told through the six key ways it functions Since Alan Turing first posed the question "Can machines think?" artificial intelligence has evolved from a speculative idea to a transformative force. The Shortest History of AI...

Penguin presents the audiobook of Like A Thief In Broad Daylight by Slavoj Žižek read by Jamie East. In recent years, techno-scientific progress has started to utterly transform our world - changing it almost beyond recognition. In this extraordinary new book, renowned philosopher Slavoj Zizek...

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.

Brought to you by Penguin. The Middle Ages were a time of wonder. They gave us the first universities, the first eyeglasses and the first mechanical clocks as medieval thinkers sought to understand the world around them, from the passing of the seasons to the stars in the sky. In this book, we...

FinOps brings financial accountability to the variable spend model of cloud. Used by the majority of global enterprises, this management practice has grown from a fringe activity to the de facto discipline managing cloud spend. In this book, authors J. R. Storment and Mike Fuller outline the process of building a culture of cloud FinOps by drawing on real-world successes and failures of large-scale cloud spenders. Complete with a road map to get you started, this revised second edition includes new chapters that cover forecasting, sustainability, and connectivity to other frameworks.

At most technology companies, you'll reach Senior software engineer, the career level for software engineers, in five to eight years. At the career level, your company's career ladder won't require that you work towards the next promotion; being promoted further is an exception rather than expected. This is also when many engineers are first given an opportunity to move into engineering management.