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Click Here

The Art and Science of Digital Marketing and Advertising

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About this listen

 The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta

'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify©2025 META Platforms, Inc. Business Development Business Development & Entrepreneurship Career Success Content Creation & Social Media Marketing Marketing & Sales Social Media Advertising Digital Marketing Business

Critic reviews

Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.
Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs.
The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.
Growth isn't chance - it's science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.
The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it's relevant to your job.
Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience.
At last, a marketing book that understands algorithm isn't your therapist and impressions aren't accountability.
If there was a master's in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.
If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It's the perfect guide to navigating the future, by learning from the past.
No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come.
This is the digital marketing handbook we didn't know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that's both strategic and hands-on.
This is mandatory reading by one of the most balanced and successful marketers in our global tribe.
A tour de force that equips anyone to become a world-class digital marketer.
Whether you're running a small business or scaling a global brand, Click Here is the essential guide to what actually works in digital marketing. If you're spending a single dollar advertising online, you should read this book first.
I have interviewed 50 of the greatest minds in growth. There is no one like Alex. What Good To Great is for Business Strategy, this is for growth.
All stars
Most relevant
I was worried that this book would be rather dry but the author/reader strikes a wonderful balance between technical detail and high-level explanation of concepts.

Read with obvious enthusiasm by somebody that is clearly an expert in the field, it was an easy and informative listen.

Perhaps the author is guilty of being biased towards the quality of social-media as a channel, but it doesn’t detract from the quality of his commentary or insights. As always, caveat emptor.

I will certainly be recommending this title to my network; it is an excellent intro to digital marketing!

A thoughtful and thorough commentary on marketing

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A one stop marketing shop for any start up. An excellent, accessible, yet comprehensive guide

Great intro to digital marketing

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I’ve been using meta ads for the past 5 years, spending tens of thousands in the process. This book gave me clarity and helped me understand more about digital marketing. Thank you.

As a business owner

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Alex Schultz, Meta's Chief Marketing Officer, delivers what the digital marketing world desperately needed: a comprehensive guide that bridges timeless principles with cutting-edge innovation. "Click Here" isn't another trendy tactics manual, it's a strategic framework built on decades of experience at the intersection of creativity, data, and technology.

Schultz's three-part structure; The Basics, The Infrastructure, The Channels, provides remarkable clarity in a chaotic field. He begins with fundamentals that marketers perpetually neglect: defining North Star goals, understanding the marketing funnel, and distinguishing between goals, targets, and metrics. This foundational rigor prevents the scattered campaigns that plague so many businesses.

The infrastructure section proves transformative, teaching readers to build systems for creative testing and measurement rather than relying on intuition. Schultz emphasizes evidence-based experimentation across platforms, creating repeatable processes that deliver consistent results. His channel selection guidance helps marketers navigate the overwhelming landscape of social, product-led, and influencer marketing with strategic clarity.

What distinguishes this book is its balanced treatment of AI and emerging technologies. Rather than breathless hype, Schultz demonstrates practical applications for generative AI in targeting, personalization, and creative optimization—showing how new tools amplify rather than replace sound marketing principles.

Most valuable is Schultz's insistence that core marketing truths endure despite technological evolution. Human-centric approaches, clear goal-setting, and rigorous measurement remain essential regardless of platform changes. This perspective provides stability amid constant industry disruption.

Written for marketers, entrepreneurs, and business leaders seeking measurable growth, "Click Here" integrates storytelling with data-driven insights in ways few marketing books achieve. Schultz's Meta experience informs every chapter without feeling corporate or self-promotional.

For practitioners tired of flavour-of-the-month tactics, this book offers the strategic depth and practical frameworks necessary to build sustainable marketing systems that actually drive business results in our AI-accelerated digital landscape.

Meta's CMO Reveals the Digital Marketing Playbook

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Fantastic coverage of the main traffic channels available to online businesses in 2025, covers paid and organic. Helpful emphasis on principles and an incremental approach focused on measurable results, that has made me rethink my ad strategy for 2026. Very valuable read for ecommerce business owners, with insights you can't find anywhere else. - Tia TX

Best Book On Digital Marketing That Exists Today

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