Showing titles in Marketing

Get our prospects to make a "yes" decision immediately...even before our presentation begins! Closing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end of our presentation. Now we can confidently give our presentations without the pressure of trying to convince our prospects. Why? Because our prospects already want what we offer.

War of the Ecosystems is your essential guide to navigating and dominating today’s Ecosystem-driven marketplace. Dr. Alejandro Canonero is an industry expert with a proven track record in building business ecosystems across multiple continents who reveals the strategies executives and tech leaders need to gain the upper hand in an ever-evolving technology landscape.

Rob has come up with 3 1/2 Laws that will enhance your network marketing skills to increase sales, revolutionize your relationships and build a referral engine. The top inventors, visionaries and mavericks all used networking to launch and leverage their companies.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is...

Accounting M&A is the show that unpacks the wave of consolidation transforming the accounting profession. Hosted by Rob Brown, it brings together the leaders, investors and advisors behind the deals that are reshaping firm ownership, culture and strategy across North America and beyond. Private equity is one of the most powerful forces in accounting today. Firms are being bought, merged and restructured at record pace as investors see the profession as a gateway to long-term, recurring revenue and trusted client relationships. Accounting M&A explains what this means for firm owners, partners ...

In a world drowning in copycat “thought leaders” and AI-generated noise, the worst thing you can be is forgettable. This is the ultimate playbook for CEOs, founders, and experts who want to escape “best kept secret” syndrome and grow revenue exponentially by earning the visibility, credibility, and brand preference that you deserve. You'll become the trusted face of your firm, the respected voice in your field, and the magnet that pulls in perfect-fit clients, partners, talent, investors, and media without chasing, convincing, or begging them.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Sell books the smart way. Five years ago releasing a book as an indie author meant uploading it, then begging everyone you knew to buy it. That method simply doesn't work anymore. Fortunately, there's a better way. Amazon has spent billions of dollars over the last decade building the world's best sales engine. They use machine learning to sell massive piles of books, and that engine is just waiting for you to tap into it. This is the book that will teach you how.

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

If you’re an entrepreneur, then you most likely have heard of sales funnels. There has been much talk about sales funnels and creating leads for a reason...it helps your business make bank. But, what is a sales funnel and how can you integrate it into your business? In this book, you’ll find everything you need to know about sales funnels and how it can give your business a boost.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

This is your no-fluff guide to the wild world of OnlyFans Marketing and Management — packed with raw insights and underground knowledge you won’t find anywhere else. Each episode takes you deep into the legendary blog OFMSecretStash.blog, featuring articles written by the infamous Captain Goldtooth. From traffic tactics and automation tools to war stories and controversial takes, this podcast is made for agency owners and content creators on the hunt for the treasures that only OnlyFans can offer.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product...

Vlog Like a Boss is the complete guide to video blogging. Amy Schmittauer is the Vlog Boss. As a new media triple threat - YouTuber, keynote speaker, and author - she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.