Showing results by publisher "Milkyway Media" in Consumer Behavior & Market Research
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Analysis of Donald Miller’s Building a StoryBrand by Milkyway Media
- By: Milkyway Media
- Narrated by: Adrienne Walker
- Length: 28 mins
- Unabridged
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Businesses flourish when they are direct about how products will improve the lives of customers. Author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Purchase this in-depth analysis of Building a StoryBrand to learn more.
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Analysis of Donald Miller’s Building a StoryBrand by Milkyway Media
- Narrated by: Adrienne Walker
- Length: 28 mins
- Release date: 31-08-18
- Language: English
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Regular price: £2.99 or 1 Credit
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Analysis of Dan Ariely’s Dollars and Sense
- By: Milkyway Media
- Narrated by: Dwight Equitz
- Length: 18 mins
- Unabridged
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Overall
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Performance
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Dollars and Sense: How We Misthink Money and How to Spend Smarter (2017) by Dan Ariely and Jeff Kreisler introduces listeners to the psychology of purchase decisions. Consumers have difficulty calculating the value of the things they want to buy, particularly because comparisons between different types of costs can be challenging to comprehend. Listen to this in-depth analysis to learn more.
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Analysis of Dan Ariely’s Dollars and Sense
- Narrated by: Dwight Equitz
- Length: 18 mins
- Release date: 05-01-18
- Language: English
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Regular price: £2.99 or 1 Credit
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