Showing results by publisher "Macmillan Audio" in Consumer Behavior & Market Research
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
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Amazing ! Interesting and inspiring.
- By Andy Gray on 04-03-20
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Release date: 28-01-20
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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