Showing titles in Consumer Behavior & Market Research
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- By: Steve Miller
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Unabridged
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In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Release date: 19-09-22
- Language: English
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£10.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Black Is the New Green
- Marketing to Affluent African Americans
- By: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 16-09-22
- Language: English
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Unabridged
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Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Release date: 15-09-22
- Language: French
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£7.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- By: Allison Hartsoe
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Unabridged
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Release date: 14-09-22
- Language: English
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Shop Social
- By: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release date: 08-09-22
- Language: English
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- By: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release date: 07-09-22
- Language: French
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Unabridged
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Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Release date: 26-08-22
- Language: French
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£6.95 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- By: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release date: 23-08-22
- Language: English
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- By: Thekla Wilkening, Robin Haring
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Unabridged
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Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Release date: 25-08-22
- Language: German
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£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- By: Chris Bevolo
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Unabridged
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On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Release date: 26-07-22
- Language: English
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- By: Bryan Eisenberg, Jeffrey Eisenberg
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Unabridged
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented...
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Release date: 10-01-23
- Language: English
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- By: Mitche Graf
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Unabridged
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Release date: 16-06-22
- Language: English
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Winning Digital Customers
- The Antidote to Irrelevance
- By: Howard Tiersky
- Narrated by: Howard Tiersky
- Length: 10 hrs and 51 mins
- Unabridged
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrated by: Howard Tiersky
- Length: 10 hrs and 51 mins
- Release date: 31-05-22
- Language: English
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£13.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- By: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release date: 20-09-22
- Language: English
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£14.64 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing Secrets of the Ultra-Wealthy
- By: Cooper Saunders
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Unabridged
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Marketing Secrets of the Ultra-Wealthy
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Release date: 10-05-22
- Language: English
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£9.53 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- By: Shabbir Hossain
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Unabridged
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Release date: 03-05-22
- Language: English
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£10.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Black Algorithm
- Solving Problems in the Black Community
- By: Limahl Rendel Mills
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
- Unabridged
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.
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The Black Algorithm
- Solving Problems in the Black Community
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
- Release date: 28-03-22
- Language: English
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£7.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- By: Michael Barnett
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Unabridged
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While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Release date: 16-03-22
- Language: English
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- By: Chris Ategeka
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Unabridged
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Release date: 08-03-22
- Language: English
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- By: Amit Ray
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Unabridged
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Release date: 03-01-22
- Language: English
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