Showing titles in Consumer Behavior & Market Research

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated Press Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we...

The Buyer-Centric Operating System isn't just another business book—it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on customer obsession.

What if you could influence anyone, anytime, anywhere? Imagine walking into a room, giving a presentation, or closing a deal knowing you are speaking the exact language your prospect needs to hear. That is the power of the DRIVE Sales System™, a proven blueprint that connects you with the five buying personalities shaping every sales decision. Most salespeople lose up to 80 percent of their opportunities because they only sell in their own language.

This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the listener to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs.

Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter. Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.

Marketing Built on Trust, Not Tactics. Some of the most meaningful businesses never struggle to deliver results—they struggle to be believed. In a marketplace flooded with AI-generated content and scripted brand voices, trust has become harder to earn and easier to lose. When your business genuinely changes lives, but ads, funnels, and polished messaging have left you feeling disconnected from your values, it's time to turn to the truth.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn’t only one of the world’s leading experts on...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

अपना घर होना किसका सपना नहीं होता? लेकिन घर खरीदने के लिए, ई.एम.आई के चक्रव्यूह को पार करना आसान नहीं होता. तो कब...

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों...

क्यों आपको हर साल अपनी कमाई पर इनकम टैक्स भरना पड़ता है? सही टैक्स न भरने पर, क्यों उस कमाई को काला धन मान लिया जाता...

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी...

जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है...

ज़िंदगी में बुरा वक्त कभी दस्तक देकर नहीं आता. इसलिए बुरे वक़्त के लिए आर्थिक तौर पर तैयार रहना सबसे बुद्धिमानी...

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू...

आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक...