Showing results by publisher "W. F. Howes Ltd" in Marketing & Sales

The gripping inside story of Paypal, the company that created the digital age as we know it. Out of Paypal's ranks have come three billionaires and dozens of multi-millionaires, including household names like Elon Musk, Peter Thiel and Reid Hoffman. Paypal's alumni have built, funded and advised...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know...

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and...

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential...

In October 2008, someone going by the name Satoshi Nakamoto posted a white paper outlining 'a peer-to-peer electronic cash system' called Bitcoin to an arcane listserv populated by Cypherpunks. No one in the community had heard of Nakamoto, and just as people were starting to wonder who he was...

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution. The evangelical promotion of...

With over fifty years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will...

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three...

The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R...

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital...