Showing results by publisher "Forbes Books" in Marketing & Sales

How can leaders adapt to the rapid change of technology's impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless.

We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve. Where is the love? The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.

Bulletproof Your Marketplace offers platform stakeholders useful and actionable ways to avoid to identify, predict, prevent, and respond to the risks that come with launching, operating and scaling marketplaces and digital platforms.

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

High-impact strategies to equip every business owner to reach the right people at the right time with the right message. How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work? In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure.