Showing results by publisher "Dreamscape Media" in Management

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.

In this timely and essential guide, McKinsey alumni Gaurav Bhatnagar and Mark Minukas present a proven approach to workplace anxiety that reduces stress, boosts well-being, and overcomes blocks that get in the way of success. It begins with changing our relationship with fear and then developing strategies that improve outlook and performance, leading to greater profits, sustainable growth, and personal rewards. It’s only possible with a culture of unfear.

John Hewitt's no-nonsense personal story will knock you out of your comfort zone and show you how to win in any business you choose. Hewitt has been called annoying, challenging, and brilliant - with a fanatical desire to improve and out-give everyone he meets. He competes to win!

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.