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The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Have you ever wondered why some people earn attention and respect when they speak and others don't? The secret to their success can be summed up in one word: gravitas. In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly, with passion and confidence, to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.

The New York Times bestseller, Win Every Argument is the ultimate audiobook guide to debate, persuasion and public speaking, written and read by award-winning British-American journalist Mehdi Hasan. 'A masterclass from one of the most formidable debaters and interviewers of our time' – Riz...

Would you like to skyrocket your business, personal and intimate life? With over 140 specially shot images this book is NOT just another body language book. Using the science of body language and ©POWER2MIND technology, this will have you mastering this skill in no time at all.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

This book is not just another public speaking and presenting skills book. It is not just a book of tips. This is the ultimate system for public speaking and presenting, whatever the situation.

Discover the art of masterful conversations with this powerful guide! Have you always struggled with making small talk and want to stop feeling awkward? Do you wish to be able to tell stories where your listeners hang on to your every word? Do you wish you had the courage, the confidence, and the charisma to meet new people and make friends with them? If you’ve answered "yes", this is the audiobook for you! The sections in this audiobook cover everything you need to know to fully embrace your true self and become the most enthralling conversationalist in any room!

Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.

Bestselling author Patrick Lencioni's three previous business fables have sold nearly 350,000 copies. His latest takes on the most dreaded company activity...meetings—why we hate them, why we shouldn't, and how to make them great The thought of meetings makes most business people miserable...

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new...

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

Every time you deliver a speech, give a presentation, or simply tell a good story, you are taking centre stage. Here, one of the world’s leading voice coaches introduces the simple exercises that great actors use to hold people’s attention – and reveals how anyone speaking in public can use them. Drawing on 25 years working at London’s National Theatre, Jeannette Nelson explains how to warm up your voice and body before a big speech, how focusing on your breathing can improve your clarity and pace, and much more.

Brought to you by Penguin. It's not enough to have great ideas. You also need to know how to communicate them. What makes someone charismatic? Why do some people captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the...

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Discover the secrets to a perfect TED Talk and learn how to hone your public speaking with internationally respected communications coach and Harvard University instructor, Carmine Gallo. With a new introduction from the author. ‘A smart, practical book that will teach you how to give a...

We watch people make naked power grabs and cringe, turning away from embracing power as something that is within the realm of the narcissistic. It feels incongruent with our values, with being a good person. What Gruenfeld argues is that it is, in fact, impossible to be a good person - one who is respected by others and ourselves - without getting comfortable with power. A good person does what's best for the group and sometimes that means standing up for others with less power, putting a bad actor in their place or letting someone else be in charge so that the group can move forward.

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.