Showing titles in Business Communication

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

Good communication, motivation, negotiation and leadership skills are essential for those looking to succeed in business. Business NLP For Dummies helps listeners use NLP techniques to foster these crucial skills and develop their strengths in the workplace. Listeners will discover how making small changes to day-to-day activities can set them on track to achieving business excellence. Neuro-Linguistic Programming is a hugely popular self-help technique around the globe.

التفاوض ضرورة، وعملية، وفن. إنه يحفز مشاعر معقدة يسعى الكثيرون لتجنبها إلا أنه عنصر أساسي في كيفية إنجاز الأعمال وهو يحدث ملايين المرات يوميًا حول العالم. إن كان بإمكانك التحكم في ذاتك، ومبادئك وتحيزاتك، واحتياجك إلى الإنصاف، والأنا لديك، فبإمكانك أن تبدأ في تحقيق أفضل نتائج ممكنة في تفاوضاتك. لا يكمن أكبر تحدٍّ هنا في تعليمك كيف تكون مفاوضًا أفضل، بل في تحفيزك لتغيير طريقة تفكيرك بشأن التفاوضات وبشأن ذاتك. في ورش عمل التفاوض التي قدمتها في ذا جاب بارتنرشيب والتي بلغ عددها عدة آلاف، أعظم تغيير رأيت العملاء يقومون به هو تغيير الوعي الذاتي.

Dr Anil Lamba's best-selling book Romancing the Balance Sheet covered several important aspects of finance management. In Timeless Wisdom on Finance, you will be able to find answers to most of your finance management-related issues or problems that you may not have thought of yet. All of it written in a way that can be understood by anyone. The way to benefit from this book is to listen to every nugget more than once, and then chew and ruminate over it for the rest of the day. The more you ponder, the more angles you will discover and the more sense it will make.

Do you wish you could walk into a room and start conversations with ease? Have you wanted to read people instantly, know what they mean, and feel confident instead of second-guessing yourself?

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

We all have that moment when something feels off - a coworker twisting your words, a boss claiming your work, or a teammate smiling while quietly sabotaging you. You try to stay professional, tell yourself you’re overthinking, yet you know someone is shaping outcomes you can’t see while you pay the price. You keep pushing, hoping effort will beat politics, but it doesn’t because manipulators win by playing a hidden game with rules you were never told.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques - ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact. Improvise! will show you how to handle whatever comes your way at work - from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

Are you struggling to be an effective leader? Are you tired of seeing others promoted while your voice remains unheard and your contributions go unrecognized? As a new manager or entrepreneur, embracing the role of "leader" can be a daunting task, filled with both external obstacles and internal battles. There must be some way to harmonize these tensions—to lead with the grit of a general, but the grace of a guru.

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new...

Hands shaking? Mind blank? That familiar dread before speaking to a crowd? You're not alone – 75% of people share that fear. But what if speaking to THOUSANDS could feel as natural, as connecting, or talking to ONE trusted friend? This isn't about some rare, inborn talent. Many legends, from Gandhi to Buffett, battled intense shyness. They didn't avoid the stage; they discovered how to own it, and so can you. This guide provides strategies to conquer fear, connect with your audience, and see public speaking as an opportunity to reach, motivate, and inspire.

Some find talking to others uncomfortable, difficult, or intimidating. Here is a way to overcome these communication challenges. How to Talk to Anyone, Anytime, Anywhere is the key to building confidence and improving communication skills. Written by Larry King, this guide provides simple and...

The power of an effective speech is undeniable. It has the capacity to engage, inform, motivate, and create change in an audience - and in the world. In this compelling 24-lesson course, How to Speak Effectively in Any Setting, taught by Molly Bishop Shadel, Professor of Law at the University of Virginia School of Law, learn the fine art of speaking clearly, effectively, and persuasively in contexts across the spectrum, from the board room to the bar room and everywhere in between.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

In this new edition, updates have been made to 30 percent of the audiobook that delves into the fresh challenges inherent in today's workplace, including new stories and case examples, as well as an entire additional chapter with a focus on humble inquiry in the context of remote and hybrid work.

Dive into the groundbreaking world of artificial intelligence with ChatGPT Mastery: No Fluff, What You Need to Know to Be Profitable. This essential guide will equip you with the knowledge and skills needed to harness the astounding power of ChatGPT, transforming your life and unlocking your financial potential.

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

Whether you're an aspiring leader, a seasoned manager, or stepping into a new role, this comprehensive guide is your roadmap to confident and effective leadership. Packed with actionable strategies and 15 FREE downloadable resources, this book equips you with the tools to master communication, ethical leadership, and team building, ensuring your success in today’s dynamic workplace.