Showing titles in New Business Enterprises

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. Larry often says people have been sold an old bag of "hooey" about what it takes to be successful in business. Forget passion, motivation, "loving what you do", etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell and managing your time, resources and employees.

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

Are you finding it tough to fund your start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you. It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of...

Starting your own distillery can be a tremendously rewarding venture, allowing you to transform your passion for spirits into a thriving business. However, the path to becoming a successful distillery owner is riddled with challenges—complex regulations, significant startup costs, and mastering the art of distillation are just the beginning. Crafting Spirits from Scratch is a detailed guide designed to help aspiring distillery owners navigate these obstacles successfully.

Discover what successful artists really do to make money! Packed with 25 proven strategies used by real artists, How Do Artists Make Money? lifts the lid on the art industry and shows you how to thrive and grow as an artist. It’s time to change your perception of art as a career path.

We live in a highly litigious world. As you live your life you must keep your guard up. As you grow your wealth you must protect it. For those who don’t predators await, and their attorneys will use every trick in the toolbox to get at - whether large or small-your unprotected assets. Start...

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...

Imagine turning the quiet moments of your day into the foundation of a business. The steady rhythm of traffic, the cadence of footsteps on a treadmill, the simple repetition of daily chores, these become opportunities to learn, plan, and prepare for launching and growing a successful food truck. This comprehensive audiobook study guide is designed for aspiring food truck owners, entrepreneurs, and culinary creators who want to master the business while living their lives.

Every day, thousands of aspiring entrepreneurs feel the frustration of wasted time, stagnant income, and missed opportunities. But here’s the truth: Amazon FBA has changed the game. And with AI-powered tools in 2025, the window of opportunity is wide open if you know how to seize it. Imagine waking up without the stress of commutes or bosses, checking your phone and seeing new sales roll in overnight. That’s not a fantasy it’s the reality for those who follow the proven steps inside The Freedom Formula.

Surviving Succession: the most important business decision you will ever make. In the coming decade, tens of thousands of founders and family business owners will wake up one day soon and say – I am ready for something different in my life. And, most of them will not have a plan to hand off, hand over, or leave their business. This is the critical obstacle standing in the way of the retirement and future of their dreams.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

Here are proven methods for building an online income stream. Maybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ.

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger! 

Want passive income without being rich first? First Rental, Fast Freedom shows you how to buy your first cash-flowing rental property with less than $10K—even if you’re starting from zero. Learn real estate investing for beginners, rental property strategies, and how to build passive income, cash flow, and financial freedom step by step. Discover how to find deals, fund your first property, avoid rookie mistakes, and scale your portfolio fast. No fluff. No theory. Just a proven blueprint to go from first rental to real income. Start building wealth today.

Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success. The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and...

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.

Dirty Little Secrets of Family Business comes clean with much-needed info on nitty-gritty issues such as entitlement; letting employees go when they just aren’t working out; compensation; including your kids in the business; shareholder agreements; selecting the next leader; deciding whether to keep the business or sell it; exit strategies for outgoing leaders; money matters; succession planning; communication; conflict resolution; establishing an effective board; and transitioning to the next generation.

In a world where dreams can slip away in an instant, T.J. Hughes stands at a crossroads. After leaving a secure corporate management position to launch his startup, ScreenSaver, T.J. promised his wife, Jill, that he would turn their dreams into reality. But as reality sets in, he faces the harsh truth: his company is struggling to survive in a competitive landscape. With the odds stacked against him and the looming threat of failure, T.J. is determined to beat the statistics and prove that he can succeed where so many others have faltered. How can he face Jill if he loses everything?