Showing titles in New Business Enterprises

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Dreaming of turning your passion for baking into a thriving business? How to Start a Bakery is your essential guide to launching and managing a successful bakery. From crafting mouth-watering recipes and designing an inviting bakery space to mastering marketing strategies and building a loyal customer base, this book covers everything you need to know. With practical insights, detailed guidance, and expert tips, prepare to embark on a rewarding journey in the bakery industry.

Survival to Success describes the unique challenges of entrepreneurial leadership and offers a succinct guide for successfully leading small, high-growth enterprises. Drawing on original research, in-depth interviews, and first-hand experience, the authors offer tried and true guideposts to lessen the anxiety of being an entrepreneurial leader and increase the chances of success for the entrepreneurial organization.

In the world of startups and business innovation, the promise of a revolutionary idea is often shadowed by the looming specter of risk. But what if entrepreneurs could systematically diminish that risk, paving a clearer path to success and securing the trust of investors? Zero Risk Startup is not just another business guide for startups. Paulo Andrez, a serial entrepreneur and angel investor, gives you a masterclass in understanding, navigating, and practically eliminating the inherent risks of your entrepreneurial journey.

With its practical guidance, case studies, and expert insights, this audiobook will empower you to stay ahead of the competition and unlock the full potential of conversational AI for your business.

Use ChatGPT to revolutionize your small business and leave competitors in the dust. Does running your business sometimes feel like a never-ending uphill climb?But what if you had a secret weapon to not just get by but actually flourish in this challenging environment? The answer might be right at your fingertips—yes, we're talking about tech, but not just any tech. We mean ChatGPT, a specific kind of AI. We're looking at a major shift in business operations, from top-notch customer service to streamlined content creation, savvy social media campaigns, and insightful data analysis.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

It’s time to quit your unfulfilling nine to five and get on the fast track to financial freedom by becoming an Airbnb host! Discover expert tips and tricks that are 100 percent effective.

Break free from the pressure to succeed and claim the freedom to live and lead your way with this bold, actionable playbook from the founder of ZICO and GroundForce Capital.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

Who doesn’t love a good story? It has been said that within each of us are endless tales to tell, and many of us are eager to let those stories out into the world. Whether the pen touches the paper or the fingers press the computer keys, there’s something vividly romantic about the act of writing stories. But how, exactly, does one start a fiction piece? Do you just sit there and type while the muses whisper sweet nothings in your ear? Author Lauren Bingham is here to provide tips on how to write fiction for folks who are timid, terrified, or somewhere in between.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

In Eat, Sleep, Innovate, innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science to provide a first-of-its-kind playbook for empowering individuals and teams to be their most curious and creative - every single day.

"Launching a Successful Motivational Speaking Business" by VentureNest Books is a comprehensive guide designed to help aspiring speakers turn their passion for storytelling and public speaking into a successful career. The book addresses common challenges such as starting out, building a recognizable personal brand, identifying and reaching a target audience, and creating engaging presentations. It serves as an essential toolkit that begins with cultivating the right mindset and skill set required in the speaking industry.

Starting Your Own Ironing and Laundry Service by VentureNest Books is a comprehensive guide designed for anyone eager to turn their laundry skills into a profitable business. The book outlines essential steps for launching and managing a successful ironing and laundry service, making it suitable for both beginners and experienced entrepreneurs. The authors provide practical advice on identifying your target market, setting competitive pricing, and optimizing workflows.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus...

Learn the proven 7 phases to start and build your dream business, even if you’ve never taken a business class or have zero experience.