Showing results by publisher "READO" in Business & Careers

Did you know that only 20 percent of new businesses survive to see their fifth birthday? This is just not right. If they had focused on the key issues and received the right guidance, many of these failed businesses would still be here today. Better, Stronger, Faster is a benchmark book that acts as a mentor for the business builder addressing all of the hard issues and guiding the listener through the many pitfalls start-ups face.

The benefits of a Master of Business Administration (MBA) degree can be massive: fast-track career advancement, a big fat wage packet, the whole high-flying top-notch executive lifestyle. But studying for an MBA isn't something to decide to do lightly - it's a big investment to take a year or more out of your career path or commit endless weekends to a part-time version, and for many the cost of either of these options is prohibitive.

How do you get started so you can make the most of your online presence? Let Get into Bed with Google help. Dip in and dip out, listen to it from start to finish - it really doesn't matter. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site; even implementing just a handful of ideas will improve your website rankings. Get into Bed with Google will help you get your website to the top of search results pages so their customers can find them easily and quickly, which in Google terms is the gold at the end of the rainbow. Simply brilliant.

Sick of the nurturing talent like tiny plants' spiel doled out by most management manuals? Wondering why they never acknowledge the ugly truth about success: that the trick is either to use your cunning and flattery to rise to the ranks of those who lay down the rules, or at least learn how to massage the egos of the rule makers? Here finally is a candid, hands - on guide to surviving in the Indian corporate world, complete with a questionnaire to help you identify the particular malevolent subspecies your boss can be classified under.

Today's teenagers are our smartest generation yet. They are tomorrow's entrepreneurs, investors, managers, policy makers, watchdogs, and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyone's lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur?

Dominate Your Market with Twitter is the first UK book to be published on this growing phenomenon. In it, digital marketing experts Jon Smith and Jose Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness of their product or service. It's a straight talking, no-waffle, practical guide and the tips inside can put into practice immediately.

Whether you're running a four-man window cleaning business or a one-woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics.

The Buck Stops Here is an engaging account of the entrepreneurial journey of the author while building Guardian Pharmacy, India's fastest growing pharmacy retail chain, as well as the bold transition he made from being a top manager for 25 years to an entrepreneur. Ashutosh Garg provides a fascinating insight into how he became "The Professional Entrepreneur" by implementing the best practices he learnt as a manager while building Guardian as a strong organization.

In Cultivate a Cool Career, organizations expert Ken Langdon provides 52 brilliant ideas to put some zing into your career. With realistic and practical advice on everything from dealing delicately with the boss to proving your worth in a tight spot, via ideas on networking effectively and rubbing along with even the most useless of colleagues, Cultivate a Cool Career is your ticket to the MD's chair.

Be your own best life coach is an inspirational guide to help listeners take control of their lives and motivate themselves effectively so they can achieve their goals. Packed with advice to help listeners realise their ambitions and shrug off the fears holding them back, covering everything self-starters need so they can identify their issues and resolve them by acting as their own life coaches.