Showing results by publisher "Maple Spring Publishing" in Business & Careers

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

One of the biggest secrets of the ages is this: thought is creative. Thought creates reality—no matter how much it might seem otherwise. This is the secret of power, success, love, and health. You shape your reality by shaping your thoughts. This is staggering and incredible, but it’s the truth. These twelve classic works all describe the true power of mind and how to make it work for you to achieve success and fulfillment in all areas of life: work, money, relationships, even luck.

A Treasure Trove Library to Motivate, Inspire, and Change You for All Time!

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Napoleon Hill’s all-time classic of successful living is a must-listen—and lifetime companion—for anyone who wants to break away from depleting fears, limiting patterns, and unfinished plans to step into a life of dynamism, achievement, and true prosperity. Whether you are a salesman, soldier, artist, student, professional, or entrepreneur—and whatever your wishes, environment, or education—Think and Grow Rich is the consummate guide to translating ideas into lived reality.

Napoleon Hill’s all-time classic of successful living is a must-hear—and lifetime companion—for anyone who wants to break away from depleting fears, limiting patterns, and unfinished plans to step into a life of dynamism, achievement, and true prosperity. This special edition of Think and Grow Rich features Hill’s complete 1937 text and the definitive introduction to the teacher’s career and methods by popular voice of esotericism Mitch Horowitz.

A Deluxe Personal Success Collection including three timeless classics, each introduced by scholar of esotericism, Mitch Horowitz.

Whether you are a salesman, soldier, artist, student, professional, or entrepreneur—and whatever your wishes, environment, or education—Think and Grow Rich, The Richest Man in Babylon, and The Science of Getting Rich will together guide you into the life of your dreams.

The Richest Man in Babylon by George S. Clason remains the time-tested guide to moneymaking that teaches you—whatever your income or financial state—how to maximize your finances to prosper and break free of debt, limitation, and fear. This new edition features an introduction by popular voice of esoteric ideas Mitch Horowitz along with Mitch’s notes and appendices that update this classic guide to encompass current issues of health insurance, revolving debt, and the “13 Rules of Good Luck” in boosting your career and money.

At its heart, The Art of War is a Taoist work. Its core principle is to blend with the natural order of things. That is the book’s approach to conflict and friction as it is to restoration and maintenance of peace.

“Formless intelligence” stands ready to carry out your wishes. With this key principle, success pioneer Wallace D. Wattles (1860-1911) introduced the world to The Science of Getting Rich. This edition of Wattles’ classic faithfully reproduces the author’s complete text as originally published in 1910. A new introduction by popular voice of esoteric ideas Mitch Horowitz contextualizes the historical background of the author and his pioneering publisher Elizabeth Towne.

In this newly introduced and annotated edition of Machiavelli’s most enduring work, scholar of esotericism Mitch Horowitz elucidates the greater spectrum of the pragmatic philosopher’s ideas to reveal a figure concerned not just with amoral cunning but possessed of standards and ideals rarely appreciated in modern assessments.