Showing results by publisher "Instaread" in Business & Careers

Success is available for anyone who wants to seize it. Regardless of background, intellect, wealth, or personality, anyone can achieve great things by multiplying their goals by 10. Once they set a lofty goal, people must then multiply their efforts by 10 in order to achieve it. At no point along the way, even when the going gets rough, should an unreasonable goal be recalibrated to make it easier to reach. Instead, individuals must further increase their efforts and actions to reach the initial goal.

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest.

The Subtle Art of Not Giving a F--k by blogger Mark Manson is a candid self-help guide for anyone who needs a dose of inspired but realistic perspective on their path of self-development. Manson's personal experience in self-improvement is the cornerstone of his philosophy.

Be Obsessed or Be Average by Grant Cardone explains how to harness an obsessive or addictive personality for success in the business world. Cardone experienced loss in his family, first economically and then when his father died, and eventually became a struggling car salesman with a drug addiction problem. When he finished a short rehabilitation program, he decided to manage his tendency toward addiction by expending his energy on self-improvement in business and his personal life.

Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts the need to create memberships that place the customer at the center of any business model.

Grinding It Out: The Making of McDonald's is Ray Kroc's rags-to-riches story of how he built the fast-food behemoth McDonald's from the ground up. His book has been widely recognized as a business executive's bible for how to succeed. Kroc narrates his life story and demonstrates how the grit and determination he used as a paper cup salesman led him through a series of twists and turns to meet the McDonald brothers, Richard and Maurice.

Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.

Ask by Ryan Levesque details the Ask Formula, including the Survey Funnel Formula, that teaches businesses the best way to connect with current and potential customers by cleverly asking them what they want and creating products and marketing to suit those needs. These formulas are repeatable and may provide predictable outcomes, but they are also dynamic and flexible and evolve with implementation for each type of business and market....

The Art of Closing the Sale delivers advice and guidelines that author Brian Tracy has accumulated throughout his sales career. Tracy became a more productive salesman when he developed the technique of forcing prospects to choose on the spot whether to buy the product.

The Leadership Challenge by James Kouzes and Barry Posner takes a close look at the factors that contribute to strong leadership in a variety of fields. In their research, Kouzes and Posner found that there are five practices that leaders commonly list as key to moments when they were effective leaders. Central to every leader's success is credibility, which is related to the characteristics that followers seek in their leaders.

Feminist Fight Club by Jessica Bennett is a guide for women to counteract behaviors and trends in the workplace that disproportionately damage their ability to succeed. Bennett's outlook on feminism was shaped early in her career by regular meetings with other women to discuss obstacles and share their successes in what they called a "feminist fight club".

Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do About It is an investigative overview of the food industry's often intentional efforts to mislead consumers about the origin and identity of the products that they eat. Author Larry Olmsted highlights the most outrageous examples of food frauds perpetrated upon the American people and offers recommendations for ways that consumers can reclaim their grocery bags and fill their dinner plates with foods they can trust.