Listen free for 30 days
Listen with offer
-
Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread
- Narrated by: Sam Scholl
- Length: 22 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread
Buy Now for £2.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market.
Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they're turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the jobs theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone.
The jobs theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need.
Please note: this is a summary, analysis and review of the book and not the original book.