Showing results by publisher "Audible Studios" in Business & Careers

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work.

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

At a time of unprecedented political upheaval, this magisterial history explains who leads us and why. From Harold Wilson to Theresa May, it brilliantly brings to life all nine inhabitants of 10 Downing Street over the past 50 years, vividly outlining their successes and failures - and what made each of them special. Based on unprecedented access and in-depth interviews, and inspired by the author's BBC Radio 4 and television series, Steve Richards expertly examines the men and women who have defined the UK's role in the modern world. 

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

Tower of Basel is the first investigative history of the world’s most secretive global financial institution. Based on extensive archival research in Switzerland, Britain, and the United States, and in-depth interviews with key decision-makers including Paul Volcker, the former chairman of the US Federal Reserve; Sir Mervyn King, governor of the Bank of England; and former senior Bank for International Settlements managers and officials.

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give listeners a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.   

By providing extremely detailed and accurate descriptions of nine recognizable personalities, The 9 Types of Leadership is an unmatched tool for business people to use to decode the mysteries involved in understanding why people do what they do, why we have conflicts with some people but not others, and how we can become aware of our blind spots. Most importantly, it can help leaders know themselves in a deeper way so they can more effectively lead others.

Earl Nightingale said that he came to his “aha” moment at the age of twenty-nine while reading Napoleon Hill’s Think and Grow Rich - specifically the words “we become what we think about”. Shortly thereafter he recorded The Strangest Secret which went on to earn a gold record and became the largest selling non-entertainment recording in record industry history. Think and Grow Rich is the standard against which all motivational books are measured. The book (and audiobook) has helped millions of people create their own success and realize their dreams.

As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.

This ground-breaking new book combines the best of Compassion-Focused Therapy with the most effective mindfulness techniques. The result is an extremely effective approach to overcoming everyday emotional and psychological problems and improving one's sense of well being. Based on the latest work from Professor Paul Gilbert OBE, best-selling author of The Compassionate Mind, and Buddhist expert Choden.

Joy is not for just the lucky few - it's a choice anyone can make. In this groundbreaking book, based on his popular course, James Baraz helps you discover a path to the happiness that's right in front of you, offering a step-by-step program that will reorient your mind away from dissatisfaction and distraction and toward the contentment and delight that is abundantly available in our everyday lives. You can decide to be happy.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

You’ve Got This is packed with straightforward and inspiring advice from best-selling author Domonique Bertolucci that encourages us to enjoy life more by being kinder to ourselves. All too often, we find ourselves asking, ‘why don’t I have what others have?’ Domonique refocuses our attention to the things we might already have: a home filled with laughter, a child's love, compassionate friends, good health that lets us live life to the full - there is much to be thankful for. 

You probably hate giving presentations; you probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring, and submerged under a blizzard of PowerPoint. But the single most important presentational tool known to man isn't a slideshow; it's you. Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Lawyers. Accountants. Software Engineers. That what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

なぜ、ある商品が急に話題になるのか？なぜ、歓迎される情報と拒絶される情報の「差」が生まれるのか？なぜ、「リバイバルブーム」は起こるのか？どうすれば、人の行動は変わるのか？