Showing results for "elephants" in Marketing & Sales

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Every day, you're selling a story, whether you realize it or not. To your customers. Your team. Your family. And most of all, to yourself. That story drives every decision you make. It fuels your momentum or feeds your excuses. Get the story wrong, and you stay stuck. Get it right, and success becomes inevitable. Here's the kicker: You don't need more hustle. You need a better story. In I Think I Swallowed an Elephant, two-time New York Times bestselling authors Bryan and Jeffrey Eisenberg reveal how to shift your inner narrative and build systems that create results without burnout.

Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that...

If You Think You Hate Selling, This Book Is for You. Serial entrepreneur, business expert, and best-selling author Mike Keonigs has spent decades studying human psychology, motivation, business, and language, in order to crack the code on sales. The result: A sure-fire way to get people to not just buy from you, but want to buy from you (there's a big difference!). Welcome to the Superpower Accelerator Lightning Close. This sales system is so straightforward and so simple, it will outperform any other "process," "framework," or "secret" being touted by the so-called sales gurus and experts......

Serial entrepreneur, business expert, and best-selling author Mike Keonigs has spent decades studying human psychology, motivation, business, and language, in order to crack the code on sales. The result: A sure-fire way to get people to not just buy from you, but want to buy from you (there's a big difference!).

At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too. It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate. Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry. We’re not ...

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible for might turn out to be a failure. It turns out that we're all missing an important learning opportunity. Products do fail, and they end up failing for a wide range of reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time and open our eyes to see what we can learn from each failure.